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Publicis Groupe has entered into a definitive agreement to acquire BR Media Group, Latin America’s influencer marketing and content company, with a network of over 500,000 creators including 80% of the region’s leading influencers. 

The marketing, advertising, creative, communications and media industries are on the verge of a crucial evolution in 2025 with technological advances, shifting consumer behaviors, and a new wave of creative experimentation redefining how brands will interact with audiences.

Dentsu Influence enhances dentsu’s existing influencer marketing capabilities globally. It offers brands a full-funnel, impact-driven influencer marketing solution for today’s digital landscape.

In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure travellers alike.

The new partnership will see We Are Social working closely with the online marketplace to elevate the brand’s social presence across TikTok and Instagram.

This collaboration marks a pivotal step in helping communication and marketing teams elevate their executives' voices across the world's largest professional platform.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

With Walmart Connect’s data and reach, Obviously identifies top-performing influencer content and amplifies it through precision-targeted ads that engage shoppers at key moments.

The company has announced the launch of an additional stable of products and services to empower content creators and reshape the digital marketing landscape.

Healthcare communications agency Havas Lynx, announced the launch of a new global healthcare influencer offering that leverages the power of influencers to drive health outcomes and behaviour change.

Dulcedo Group (Dulcedo), a talent management agency headquartered in Montreal, announced the successful acquisition of Node App, an AI-powered influencer marketing platform.

Influencer ID combines the network’s deep healthcare expertise and winning customer engagement strategy and approaches, including social media.

The ACE agency will lead the ambassador programs for both Unilever brands in the Dutch market.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.

The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

In addition, Weber Shandwick will continue to oversee U.S. public relations and influencer engagement for priority brands, in a continuation of its award-winning work for this iconic marketer. Interpublic activation agency Momentum will handle shopper marketing and promotions in North America.

After an intensive pitching process, SodaStream has selected Somention as their partner for their influencer activations in the Netherlands and Belgium.

Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.