Tagresults

The ACE agency will lead the ambassador programs for both Unilever brands in the Dutch market.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.

The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

In addition, Weber Shandwick will continue to oversee U.S. public relations and influencer engagement for priority brands, in a continuation of its award-winning work for this iconic marketer. Interpublic activation agency Momentum will handle shopper marketing and promotions in North America.

After an intensive pitching process, SodaStream has selected Somention as their partner for their influencer activations in the Netherlands and Belgium.

Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

Four new team members have joined social media agency Somention.

Verhoeven brings 15 years of expertise and together with ECD Vivian Kowalski  will further shape Somention's social frontrunner position.

As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, has acquired Zfluence, a platform connecting brands with passionate young content creators.

In the age of authenticity, consumers seek the 'true you,' posing both a great opportunity and a significant challenge for brands.

Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Somention, the largest independent social media agency in the Netherlands, is proud to announce the strategic acquisition of saas platform Influentials.

Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.

Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.

The report, "State of Product Placement 2023," analyzed product placement's ROI, and consumers' feelings on it compared to traditional marketing and advertisements.

Brands are pivoting their growth marketing strategy to invest more in bottom of the funnel channels to drive short-term growth, including video and audio, retargeting and remarketing, ecommerce and paid search, according to new research from global digital agency DEPT®.

TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.

Charlotte Koeleman (Managing Partner) and Vivian Kowalski (Executive Creative Director) are part of the social media agency Somention's board.