SodaStream Benelux chooses Somention for their influencer campaigns
After an intensive pitching process, SodaStream has selected Somention as their partner for their influencer activations in the Netherlands and Belgium.
The collaboration starts with the summer campaign, SodaStream aims to make tap water exciting again by offering a variety of flavours. The focus this summer will be on Lipton flavours and refreshing combinations.
Vivian Kowalski, Executive Creative Director, Somention: "More and more people have a SodaStream in their kitchen, but not many experiment with flavours. In the pitch, we sought out creative extremes, empowering influencers to showcase their strengths to the fullest. We are confident that with our layered influencer strategy, SodaStream will truly make its mark this summer.”
William Vermelis, Benelux Media Manager of Sodastream: “We chose Somention because of their innovative and creative concepts. Their expertise and progressive influencer marketing approach make Somention the ideal partner for SodaStream.”
