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Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of third party verification to monitor traffic quality and filter out bots and invalid inventory.

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.

This turn-key solution is meant to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.

Quotient, a digital promotions and media technology company, has announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.

Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

This strategic collaboration enables brands on TikTok to amplify their content on unique real-world screen types, including large format LED screens, digital urban panels, shopping mall and gym screens, as well as dozens of other formats.

At last, Google's response to ChatGPT's OpenAI appeared this week, highlighted by a video of Gemini, the intended OpenAI killer. The response was moderately positive; until Friday, when it was revealed that Google had manipulated some crucial segments of the introductory video.

This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.

More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.

Compared to previous years, the changes in brand value presented in this year are more closely related to the macroeconomic trends and highlight the industrial momentum of the current Chinese economy.

Loop Media boasts a vast network of screens across North America. Recognizing the significance of the holiday season for businesses, Loop® TV embraces the festive spirit by offering 10 specialized Holiday channels.

The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth.

Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.

The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song—the world’s largest tech-powered creative group

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced its partnership with PhonePe, India’s mobile payments and financial services platform.

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities.

As part of the agreement, the Dallas Stars will utilize Nielsen’s Local TV measurement and Nielsen Local TV View (NLTV) for accurate measurement of who is viewing the games at a local level.

Amazon Web Services (AWS), an Amazon.com company, has announced that Leonardo.Ai, an Australian generative artificial intelligence (generative AI) content production platform, is creating 4.5 million new images daily on the world’s most comprehensive and broadly adopted cloud.

This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

A few days after the royal drama at OpenAI, let's try to look past the ruins of this company whose brains, Chief Scientist Ilya Sutskever , have said it could herald the downfall of the world.