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Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.

Nokia will also double down on its existing near-term, or 2030, target.

In the week that AI's flagship company, Nvidia, announced a tripling of revenue and within days became more valuable than Amazon and Google, AI's shortcomings also became more visible than ever.

With a wealth of experience in talent development and cultural enrichment within the industry, Edwards will be responsible for overseeing the development and implementation of the agency’s talent strategy for the Americas

The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .

Developments in AI are happening at an unprecedented pace. This week saw some extraordinary new products introduced, with this "text to video" service Sora from OpenAI being particularly impressive.

The drink is singing its own praises, too, in a pair of music-focused activations. “It’s Gonna Be Me,” the chart-topping Y2K single, is the new anthem for Coke Zero Sugar in 2024.

For years, we’ve been investing deeply in AI as the single best way to improve Search and all of our products.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

People who aren't digitally savvy are excluded from many aspects of daily life.

As global executive lead, Enterprise Solutions, Geheb will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products.

Gate One, the digital business transformation practice within Havas, has announced that Ben Tye, previously Partner, will become Managing Partner. 

Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process.

The report finds that consumers are in their Slow Living era, known as ‘The Great Deceleration’ slowing down their lifestyles and opting for a mindful approach to the year ahead.

The collaboration aims to accelerate the digital transformation of Club spaces and elevate the Real Madrid fan experience as part of the new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.

January was one big celebration month in the tech world. No dry January, the new year kicked off as a month-long party.

Infosys, a global player in next-generation digital services and consulting, has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo.

Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.

After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

Dentsu’s AI strategy, to provide safe and pervasive use of tools across the global business for the development of both client-ready products and operational innovations, is already yielding impactful results.

The campaign presents several takeaways that brands should consider when working with influencers, from identifying the right creators to collaborate with, to forming partnerships that are holistic, impactful, and beneficial to all sides.