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Genius Sports launches the first unified fan identification solution for advertising

15-01-2024 | 09:05:00
With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.

Robotics Solution platform Richtech Robotics chooses 5WPR as agency of record

12-01-2024 | 06:55:32
Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.

Sony launches system targeting 3D content creators

12-01-2024 | 06:42:53
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

 T-Mobile US picks Dentsu Creative as its lead creative agency

10-01-2024 | 08:41:36
The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America's 5G leader continue to define its next era in the ever-changing wireless industry.

GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers

10-01-2024 | 08:12:37
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Media.Monks launches AI solution, Monks.Flow

09-01-2024 | 07:59:02
Monks.Flow offers intelligent solutions for marketing activities packed with pre-tested pipelines that automate processes and connect talent trained in AI, the latest AI tools, enterprise software, and microservices into efficient, automated workflows.

MidJournet V6 VS DALL•E 3: A Shocking AI Showdown! - Who wins?

22-12-2023 | 13:42:00
Notice how #MidjourneyV6 even managed to conjure up a watermark again, which says a lot about their training data.

IPG MediaBrands’ MAGNA partners with OpenAP to boost data-driven video capabilities

22-12-2023 | 09:20:12
MAGNA, which powers planning and investment across the IPG Mediabrands network, will now be able to target and distribute custom audiences using Acxiom data centrally through OpenAP across linear, digital, streaming and programmatic channels.

Plug and Play Japan selects 73 startups for its Winter/Spring 2024 Batch accelerator program

21-12-2023 | 15:46:00
Global innovation platform, Plug and Play Japan, has selected 73 startups from Japan and overseas for the Winter/Spring 2024 Batch accelerator program.

Techstars and ARM Labs announce $1.4m investment in 12 African startups

21-12-2023 | 15:36:00
Techstars, one of Africa’s most active startup investors has announced the 12 startups that will take part in the second cohort of its Lagos-based innovation program in partnership with ARM Labs.

Robotics-as-a-Service startup Instock raises $3.2m funding to democratize automation of storage and retrieval systems

21-12-2023 | 15:17:00
Instock, an innovator in customer fulfillment robotics, announced it raised $3.2 million in new funding, led by Amazon Industrial Innovation Fund, bringing Instock’s seed financing to a total of $6.2 million.

GroupM and partners launch commerce education curriculum

20-12-2023 | 08:41:13
The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

Nielsen launches virtual TV measurement solution in Australia

20-12-2023 | 08:35:25
VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.

[Free Webinar] Accelerating FX Success: Expansion Strategies for Marketing Agencies in Eastern, Western Africa

19-12-2023 | 13:20:00
This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

Adverty selects PubMatic as Global Preferred PMP Partner, elevating in-game advertising ecosystem

19-12-2023 | 08:41:12
This collaboration solidifies PubMatic’s position as Adverty’s preferred Private Marketplace (PMP) partner on a global scale.

 Wenneker Amsterdam's AI Christmas Film - A New Tech Adventure

19-12-2023 | 07:05:04
This project intriguing for its use of AI in scripting, image creation, and voice narration, illustrates an innovative approach to film production. 

Loop Media announces strategic alignment with Microsoft advertising

18-12-2023 | 10:00:00
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions

Global digital advertising market to reach $667 billion in 2024, report

18-12-2023 | 07:47:00
Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

TV streaming is now the most popular TV source in Canada, study

18-12-2023 | 07:45:00
Rising inflation and cost of living, which top the list of worries for Canadian TV streamers in the next few years (54 per cent), compel many (24 per cent) to cancel or downgrade their cable/satellite package in the next 12 months (up six per cent from 2022).

Businesses decrease spend on digital advertising, grow investment in generative AI, report

15-12-2023 | 10:27:10
The data reveals that companies spent 8% less on digital advertising than in the same period last year.

iO and M Leuven bring Flemish Master to life with AI tool

15-12-2023 | 07:38:00
On the occasion of the new retrospective exhibition " DIERIC BOUTS. Creator of Images" in M Leuven, blended agency iO developed the Boutsify app: a rich — physical and digital — experience powered by AI.  


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