Marketing Report
Infosys launches new sonic identity to reinforce its brand purpose

Infosys launches new sonic identity to reinforce its brand purpose

Infosys, a global player in next-generation digital services and consulting, has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo.

As a strategic brand asset, the signature Infosys tune will serve to reinforce the company's core identity and brand purpose – 'to amplify human potential and create the next opportunity for people, businesses and communities', when stakeholders interact with the brand.

The unique melody, the sonic landscape will be integrated across Infosys' many platforms used by employees, and across brand assets, ranging from videos to signature events that the company's clients and the broader community engage with.

Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys: "As more of our stakeholders interact with brands through digital channels, and more brands continue to crowd digital spaces, the Infosys tune will serve as an auditory reinforcement of our unique brand identity. It will also help deepen the emotional connection our stakeholders have with Infosys by cueing in the promise of opportunity creation that is integral to our brand purpose. We aspire for the sound of Infosys to signal and be recognized as the sound of opportunity for all our stakeholders, across markets.”

As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity. The company has extended an invitation to all its stakeholders to unlock opportunities by engaging with its sonic brand here. Response, from the audience, will trigger transformative digital learning experiences for underprivileged students and graduate jobseekers in India.

For over 4 decades, brand Infosys has sought to truly live its purpose. Infosys has been recognized in BrandZ's prestigious Top 100 Most Valuable Global Brands list, ranked at  number 66. Infosys is also ranked among the top three most valuable IT services brands globally by Brand Finance, with a growth of 84 per cent in its brand value since 2020, as per Brand Finance Global 500 2023 report.