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Dentsu appoints Shirli Zelcer to Chief Data and Technology Officer
In this role, Zelcer will be responsible for all of dentsu’s client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.
Online video on the cusp of a new stage of market evolution, Omdia
Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video.
Fluidra launches €20m venture capital fund to specialize in pool and wellness startups
Fluidra, a global player in connected equipment and solutions for the pool and wellness sector, is launching Fluidra Ventures, a €20 million corporate venture capital fund (CVC) investment to lead innovation in the sector.
Climate Solutions Prize awards $1.3m to Israeli climate tech startups
An amount of $1.3 million was awarded to Israeli climate tech startups as part of the startup track of the Climate Solutions Prize (CSP).
IBM commits $45 million towards resilient cities
The IBM Sustainability Accelerator applies IBM technology, including IBM watsonx, an AI and data platform and AI assistants, to support populations vulnerable to environmental threats around the world, with a new RFP and sustainability topic announced each year.
Optimum selects Publicis O1 as creative agency of record
The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.
Loop Media announces the debut of additional Latino content channels for businesses
Loop Media, which currently has over 71,000 screens in North America, has seen a growing demand for premium Latino-focused in-venue entertainment content for the Hispanic U.S. business community.
[Incentro Event] Introducing monday.com CRM in South Africa
The future of work is here and you’re exclusively invited to lead the way!
[Marketing Week] Bob Koigi: Brands compete on bottom line, sustainability and inclusion
As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.
Entravision launches news facility in Las Vegas targeting Latino audience
This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.
Deutsche Telekom is the world’s most valuable telecoms brand, report
Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.
Nokia commits to net zero greenhouse gas emissions by 2040
Nokia will also double down on its existing near-term, or 2030, target.
[Column] Michiel Frackers: Nvidia passes Google and Amazon, in a week full of AI blunders
In the week that AI's flagship company, Nvidia, announced a tripling of revenue and within days became more valuable than Amazon and Google, AI's shortcomings also became more visible than ever.
Dept appoints Marlena Edwards as Head of People and Culture for the Americas
With a wealth of experience in talent development and cultural enrichment within the industry, Edwards will be responsible for overseeing the development and implementation of the agency’s talent strategy for the Americas
The Dutch Meteorological Institute extends digital partnership with blended agency iO
The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .
[Column] Michiel Frackers: Investing in AI: thoughtful investment or blind gamble?
Developments in AI are happening at an unprecedented pace. This week saw some extraordinary new products introduced, with this "text to video" service Sora from OpenAI being particularly impressive.
Coke Zero Sugar taps AI in new global campaign
The drink is singing its own praises, too, in a pair of music-focused activations. “It’s Gonna Be Me,” the chart-topping Y2K single, is the new anthem for Coke Zero Sugar in 2024.
[Column] Sundar Pichai: The next chapter of our Gemini era
For years, we’ve been investing deeply in AI as the single best way to improve Search and all of our products.
Global marketing predictions of 2024 by World Federation of Advertisers partners
Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.
4 out of 10 Belgians are digitally vulnerable, blended agency iO report
People who aren't digitally savvy are excluded from many aspects of daily life.
VML appoints Jeff Geheb as global executive lead for enterprise solutions
As global executive lead, Enterprise Solutions, Geheb will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products.
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