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Marketing agency Yes& acquires Beacon Digital Marketing
This move strengthens Yes&’s ability to deliver world-class digital strategy, performance marketing, creative branding, and marketing automation to its growing client base.
GUT names Eva Rausch Managing Director for Europe
Global advertising network GUT has named industry veteran Eva Rausch as managing director for Europe, underscoring the agency's commitment to expanding its regional presence.
Bauer Academy and McCann Launch apprenticeship programme for aspiring creatives
Following a recent review of the Junior Advertising Creative standard last year, the apprenticeship has been updated to meet the evolving requirements of the industry.
[Marketing Week] Bob Koigi: From campaigns to investments: How brands are championing black culture
As the world celebrates black history month in February, brands and agencies across the globe are not only paying tribute to black culture but have taken tangible steps to elevate, invest in, and empower black individuals and communities.
Grey New York appoints Agnes Fischer as CEO
The trio forms Grey New York’s revitalized executive leadership team tasked with driving value for clients through creative excellence.
OUTFRONT media partners with Ad Age to spotlight black creatives during Black History Month
This special feature spotlights the influence and innovation of Black creatives across industries and will include a special essay penned by OUTFRONT Senior Art Director Shannon Bergeron.
Budweiser dominates anticipated super bowl ads, with 44 percent of U.S consumers eager to see their commercials, report
Numerator, a data and tech company serving the market research space, has released findings on consumer behavior related to Super Bowl LIX.
Outbrain completes the acquisition of Teads
The new Teads will create one of the largest optimized supply paths on the premium open internet, with a focus on connecting curated, exclusive media environments with elevated, data-driven creative experiences.
Sky and MC Networks UK renew advertising sales partnership for UK and Ireland
The deal will strengthen the commercial partnership between the two companies, with Sky Media selling linear, Sky AdSmart and VOD advertising and sponsorship across AMCNI UK's four channels in the UK and the Republic of Ireland.
[Marketing Week] Bob Koigi: How DeepSeek AI's launch will disrupt the future of marketing and advertising
In an era where artificial intelligence continues to evolve and shape the future of industries, one new player is poised to make an indelible mark.
Publicis Groupe ANZ acquires independent media agency Atomic 212°
The acquisition of Atomic 212° presents a unique opportunity to bring Australia's most progressive independent media agency into our fold, further strengthening and scaling our media capabilities.
AFL selects 72andSunny lead marketing push for 2025 premiership season
72andSunny are tasked with developing a new brand campaign that will inform the league’s activity in 2025, commencing with the season's Opening Round.
Vodafone reduces its advertising and media carbon footprint by a third
In partnership with marketing and ad agency Dentsu and carbon management software provider Cozero, Vodafone measured the climate impact of its digital and traditional media activities across 13 channels in 13 markets during 2023
U.S. Bank launches Smartly Visa Signature Card ad campaign
The campaign kicked off with a national TV commercial during the College Football Playoff National Championship game and includes television, digital and social media ads.
The Trade Desk set to acquire ad data firm Sincera
Sincera helps advertisers understand the quality of data provided by publishers and content providers, and in doing so, enables advertisers to value ad impressions more accurately.
EDO and Chalice partner to optimize outcomes across programmatic CTV and digital ad campaigns
EDO’s integration with Chalice expands the capabilities of Chalice Outcomes AI, enabling advertisers to harness custom algorithms for precise targeting and measurement.
[Marketing Week] Bob Koigi: The rise of sports marketing
In recent years, sports have emerged as one of the most powerful vehicles for brands to engage with consumers.
TCL partners with PubMatic to drive efficiency in streaming live sports advertising
TCL, a global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new partnership designed to enhance programmatic advertising for live sports.
IPA and TikTok launch campaign to attract diverse young talent to advertising
The Institute Of Practitioners In Advertising, IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry.
Standard Chartered launches global wealth campaign targeting affluent clients
The “Now’s your time for wealth” global wealth campaign, created in partnership with Publicis Groupe Hong Kong and Singapore, champions Standard Chartered’s global network, expertise and unrivalled wealth investment solutions.
Talon expands in Europe with acquisition of Dutch OOH agency, Out of Home Masters
This strategic acquisition strengthens Talon’s leadership position in Europe and establishes a platform for further growth.
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