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In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.

The Advertising Initiative will use practical research, case studies, and implementation guides to give CEOs and chief revenue officers the tools to build sustainable advertising revenue.

TV advertising agency Marketing Architects, announced groundbreaking advancements in generative AI for creative production.

MidOcean Partners (MidOcean), a New York-based alternative asset manager, has acquired GSTV, a retail media and digital video advertising network.

This collaboration reinforces Primis' commitment to raising industry standards and eliminating fraud from the digital advertising ecosystem

The partnership expands programmatic audio advertising for marketers and advertisers within the TARA Media Buying Platform enhancing strategic omnichannel capabilities.

LoopMe, a global player in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.

This marks a pivotal step in Ogury's sustainability journey, as the company accelerates its path toward net zero.

Based between the UAE and KSA, Jon’s leadership will accelerate the agency’s momentum in the region, partnering with ambitious brands to shape new experiences at the intersection of creativity, culture, and emerging technology.

The Connected TV (CTV) landscape is experiencing a sustained period of growth, disruption, and transformation.

The acquisition strengthens Perion’s ability to deliver custom, performance-based advertising at scale, unlocking new revenue opportunities and increasing its ability to gain market share.

The campaign is now live at out of home locations across London and the southeast of England, covering over 3,000 locations.

This partnership leverages Reveal Mobile’s deep category expertise and sophisticated exposure data capabilities to provide best-in-class brand lift studies tailored specifically for the unique dynamics of the OOH ecosystem.

This acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum during a period of rapid growth.

The partnership marks the first time advertisers on The Trade Desk platform can access EDO’s investment-grade data across all brand categories.

Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.

PubMatic’s buyer platform streamlines every stage of the media buying process, from audience and inventory discovery and forecasting to curation, activation, and performance optimization.

Clear Channel Outdoor Holdings, Inc. has announced that its subsidiaries have entered into a definitive agreement to sell its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A.

The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth.

Premier was founded in 2018 through Caruth Capital Partners, LLC's acquisition of Jersey Premier Outdoor Media, LLC, in partnership with industry executives Dominick Vastino and Sean Corbett.

Powered by best-in-class AI-driven technology, IAS classifies each podcast episode for actionable brand safety and suitability control at scale.