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Paved’s premium marketplace connects top advertisers like Uber, DoorDash, and Salesforce with 253 million newsletter subscribers across 3,000+ publishers including NYT, NBC, Bloomberg, and TechCrunch.

With a continued partnership with Ad Age, a collaboration with The Female Quotient, and a special MOMENTS series, OUTFRONT aims to highlight the contributions of women throughout history and in contemporary society.

In this interview she explains her vision for the European market, her plans to tailor GUT’s global creative solutions to resonate with the diverse European audience and the trends shaping the industry.

Advancements in data analytics, digital technologies, and the rise of connected devices are at the heart of this renaissance.

The Forrester report notes that VML has the highest current offering category score in the evaluation.

Auto Match, TV’s first dedicated commerce solution in the Autos market, is powered by Carwow’s extensive first-party data. By securely matching Carwow’s audience data with ITVX’s registered users, Auto Match enables precise audience targeting.

The A-List, a highly respected annual ranking in the advertising industry, acknowledges agencies that demonstrate exceptional performance, innovation, and impact.

With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.

Quad/Graphics, Inc. a marketing experience company that solves complex marketing challenges for its clients, has announced a strategic partnership with Adalytics, an advertising analytics and data science provider.

This strategic initiative aims to enhance brand awareness and solidify Liberty Hotels and Resorts’ position as a top choice for travelers seeking premium accommodation and exceptional hospitality.

Simpli.fi's YouTube TV solution enhances advertisers' ability to deliver seamless, omnichannel campaigns by incorporating YouTube TV's brand-safe content into their broader programmatic solutions.

A new role within the agency, LeGallo will be integral to Ogilvy North America’s regional leadership, partnering closely with Chief Creative Officer Rafael Rizuto to drive the effective integration of talent, capabilities and resources, and deliver world-class creative excellence across North America clients and key global accounts.

The campaign, which begins with two of Hearst’s leading news brands — the San Francisco Chronicle and Houston Chronicle — will expand to additional markets in the coming months. The effort was created in partnership with PMG, which was recently named Hearst’s creative and media agency of record.

Viant Technology Inc., a player in CTV and AI-powered programmatic advertising, has announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO.

With growing pressure from both consumers and regulators to adopt greener practices, businesses are turning to innovative digital tools, data analytics, and energy-efficient solutions to minimize their ecological footprint.

Having served as HR Managing Partner since December 2022, she now takes over the leadership of the agency's human resources department and joins the Executive Committee.

The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.

As more brands seek to limit carbon emissions across their businesses, including marketing, the two companies have teamed up to expand the depth and precision of available DOOH emissions data. 

The new members cover a wide variety of categories and include two leading players in the insurance market, Income Insurance, which is headquartered in Singapore, and Zurich Insurance.

The Visible Start programme equips participants with the skills and confidence needed to relaunch their careers in today’s fast-moving landscape, and this year expands its reach across all of WPP in the UK, tapping into multiple skillsets across disciplines.

These strategic hires are part of Harbor’s continued growth in London, with further additions across colour, VFX, and sound set to be announced soon.