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Admiral, The Visitor Relationship Management (VRM) company, announced the successful close of $19 million in growth equity and debt funding, led by Harbert Growth Partners.

Meet the Drapers, an international pitch competition reality television series for entrepreneurs, has partnered with TikTok to launch a worldwide search for extraordinary startups to compete in its seventh season.

 This solution—the most robust for mobile publishers—follows the strategic acquisition of the Choice CMP from Quantcast.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Brands keen on introducing new and exciting experiences for their customers are introducing unexpected and innovative campaigns and products that continue to push the envelope in engagement and interaction.

Simkin most recently served as Partner and Chief Strategy Officer for Noise Digital, the award-winning performance marketing, technology and analytics agency which was acquired by Havas Media Network in spring of 2023.

This global expansion will bring Loop’s highly acclaimed entertainment channels, already beloved by millions in venues, directly into the homes of viewers by extending Loop’s audience and reach even further.

As a veteran of media marketing's early days, Linda has long focused on embracing emerging technologies and trends, shaping them into innovative solutions for clients.

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

GroupM, WPP’s media investment group, has announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool.

Kantar, the global marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape.

Relevance and precision leveraging real time data will be at the center of the engagement with Havas Media Network, which will support strategy, planning and activation across all traditional and digital channels for the in-scope brands.

Nielsen has been at the forefront of driving cross-media audience measurement and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital.

As an AI and Digital Innovation Partner for the Handelsblatt Media Group, Infosys will bring the best of digital technology to power innovative storytelling to inform and delight Handelsblatt’s core audience.

The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.

Working with Scope3, Digital Turbine will further its commitment to efficient, green mobile advertising as part of the greater move to accelerate the reduction of CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals.

Artifact’s mission was focused on delivering the most relevant stories to users through AI, utilizing proprietary technology to provide curated news and content experiences.

The acquisition is the latest step from Havas to accelerate its Converged global strategy and the transition to an even more client-centric, audience first, integrated approach.

PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

Wavemaker won the business in a final competition against OMD. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world.

In addition, two Paramount-owned independent stations in Miami, Florida, and Detroit, Michigan, both top-20 markets, will become affiliates of The CW Network on September 1.