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The campaign, Considering What?, created by Channel 4’s multi-award-winning in-house agency, 4creative, asks the viewing public to reconsider their preconceptions of Paralympic greatness.

The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution.

The study highlights the campaign that successfully minimized carbon emissions by 2.09 tonnes equivalent to 16,000 kilometers driven in a car.

The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development.

Nielsen, a global player in audience measurement, data and analytics, has appointed Jared Grusd as Chief Executive Officer (CEO) of Gracenote, effective July 8, 2024.

Skydance Media (Skydance) and Paramount Global (Paramount), have entered into a definitive agreement to form “New Paramount” - a next-generation media and technology leader.

New forecasts from Omdia predict a continuous rise in global retail-music sales, with growth this year marking the tenth consecutive annual increase.

Klick Health announced that healthcare media veteran Ray Rosti , has been named President, Klick Media.

Dubai Media has signed a memorandum of understanding (MoU), with NEP Group (NEP), a media services provider supporting broadcasters and content creators worldwide, to enhance cooperation and exchange expertise in various media services fields.

COOL Media has announced the appointment of John Riemenschneider as Director of US Advertiser Sales.

Women in HVACR (WHVACR), a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning and refrigeration trades, has selected Ripley PR, a global firm specializing in the skilled trades industry, as its public relations agency of record (AOR).

MainStreaming, an intelligent media delivery company, announced newly strengthened strategic partnership with Fincons.

Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

Aleph Group, a global player in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, announced the completion of its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation.

Nielsen, a global player in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the UK.

Mason will lead the agency’s US operations and client relationships and will begin at the end of July.

Per this partnership, advertisers working with FreeWheel now have access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace.

Pear Commerce, the retail e-Commerce enablement platform for omnichannel brands, announced it has closed a $10 million Series A funding round.

Daily Reader Labs has launched Smashing,  a new, invite-only app to solve the ever-worsening problem of content overload and social media burnout. Smashing blends the best of community recommendations and AI personalization to recommend articles, podcasts, and more across all the interests you love.

The 20 markets renewed cover more than 21 million households, nearly 17 percent of U.S. TV households. TEGNA is the largest independent owner of NBC affiliates.

The entire media strategy, planning, buying and distribution of the European brand campaigns on TV has been in the hands of the Mediaplus Group since April.