Marketing Report
InMobi launches solution to enhance consent management for publishers

InMobi launches solution to enhance consent management for publishers

InMobi, a provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations.

 This solution—the most robust for mobile publishers—follows the strategic acquisition of the Choice CMP from Quantcast and reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.

As privacy regulations like General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) evolved, CMPs have become critical for publishers to ensure compliance and maintain ad revenue. The lack of a proven CMP often results in lost opportunities for publishers, as many of the leading demand partners require the use of a CMP that supports the latest privacy standards maintained by the Interactive Advertising Bureau (IAB).

There are four core tenets for how InMobi CMP helps publishers:

  1. Free Access: Offering the CMP for free as a self-service tool not only encourages organizations — especially smaller publishers with limited resources — to prioritize and comply with privacy regulations, but it also cultivates a culture of respecting user consent and data privacy across the digital landscape. This accessibility should help set a standard for the industry, encouraging uniformity and transparency in managing user consent.
  2. Future Readiness: Staying ahead with support for the upcoming Global Privacy Platform (GPP)framework, the Digital Personal Data Protection Act (DPDPA) in India, and other emerging regulations is paramount. This CMP helps to ensure compliance, and helps unlock greater advertiser demand, resulting in increased monetization potential, higher fill rates, and eCPMs.
  3. Customizable Experience: The platform empowers publishers with the flexibility to tailor consent management according to their specific needs. This encompasses customization options to reflect their brand identity, which guarantees a seamless user experience and, consequently, optimizes and maximizes consent rates.
  4. Ease of Implementation: A single intuitive interface allows publishers to swiftly set up their app and web properties and then easily integrate the corresponding SDK or universal tag. This simplifies the onboarding process, offering publishers the reassurance that compliance can be efficiently and effortlessly achieved.

Kunal Nagpal, Chief Business Officer, InMobi Advertising: “InMobi has always been at the forefront of building solutions that help brands and publishers alike navigate the complex global privacy landscape. The launch of InMobi CMP allows us to bring the power of a proven world-class CMP into the in-app ecosystem where the challenges are unique and remain more or less unaddressed. This is the gold standard for thousands of Web publishers and we are excited to now build and extend its benefits to the 100s of thousands of mobile apps that need help to manage the increasingly challenging privacy compliance.”

Paul Mettetal, Chief Operating Officer, Moneytizer: “The Moneytizer has always been pleased to help more than 6,000 publishers with their consent management needs. We are thrilled to now empower our publishers with InMobi CMP to help them optimize and guarantee the transmission of consent in every ad request across mobile app and web.”

Davide Perfetto, Chief Technology Officer, Evolution Group: "Using InMobi Choice CMP enables our publishers to stay compliant with GDPR guidelines at all times. We see InMobi as a reliable business partner and they demonstrate a consistent ability to hear publisher feedback and incorporate that into their product."

The addition of a reliable, scalable and versatile CMP to InMobi’s stack aligns with the company’s commitment to delivering comprehensive publisher monetization solutions. InMobi has seamlessly integrated the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control, thereby ensuring compliance with global privacy regulations and fostering trust with their audiences.