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PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

Wavemaker won the business in a final competition against OMD. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world.

In addition, two Paramount-owned independent stations in Miami, Florida, and Detroit, Michigan, both top-20 markets, will become affiliates of The CW Network on September 1.

Content piracy is acknowledged as having enormously negative social impacts. It is a type of global organised crime that undermines the creative sector.

Yahoo Advertising has announced strategic partnerships with FreeWheel, Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage.

EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

NBCUniversal's coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app.

Additionally, Gracenote has tapped Magnite the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

The partnership powers the launch of a new, always-on commerce media solution that combines KINESSO Commerce’s activated media with Vudoo’s advanced shoppable ad technology, enabling content to be shoppable all the time, across the open web.

Hot sauce brand Texas Pete has named McKinney as its creative and media agency of record in a bid to expand beyond its stronghold in the Southeast.

Brian spent 10 years with WPP including as CEO of GroupM in North America from 2015 to 2017. He will rejoin WPP and begin his new role with GroupM in September 2024.

‘Her Voice' seeks to amplify the stories of female entrepreneurs and innovators in business, social impact, culinary arts, travel, retail and e-commerce.

The appointment will see Nestlé entrusting Publicis Media China to manage its media requirements including media planning and buying for social and mobile as well as performance media in China.

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical store has seen a significant ramp-up this year.

Harper’s Bazaar has partnered with Range Rover, the official partner of The Championships, Wimbledon, on a multi-platform campaign including an exclusive event co-hosted at Wimbledon’s Ladies’ Singles Final.

Mediahuis Ventures has invested in WorkerHero , a Munich-based HR tech startup that has raised €4 million in a Series A funding round led by Mediahuis. Existing investors including 10x Founders and Bonsai Partners also participated in the round.

The two brands come together as leaders within the sports industry, who have a shared ambition to elevate the golf experience for fans and athletes alike.

Converged is Havas Media Network’s media audience planning tool, which was recently announced as the foundation for Havas’ new Converged Operating System.