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VaynerX launches accelerator program to unlock professional and personal growth for business leaders
VaynerX, a contemporary global creative and media agency, has launched a high-performance accelerator program, vYve by Vayner.
Inform Solutions launches Brand Launchpad Package to support startup growth
Inform Solutions, the provider of investment-ready brand foundations and strategic communications for innovative startups, has launched a new Brand Launchpad Package.
[Marketing Week] Bob Koigi: Why X is no longer marketers’ preferred ad platform
Marketers’ confidence in X (formerly known as Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.
Serviceplan Group reports 11% revenue growth in 2023/24, buoyed by innovation and strategic expansion
This result, driven by client gains, international recognition, and bolstered by growth in global presence, underscores the Group’s emphasis on innovative approaches and strategic planning.
IAS appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer
Integral Ad Science, a global media measurement and optimization platform, has announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024.
[Interview] Alexander Valeton, Creative Director, Media HQ
Media Head Quarters is a multimedia company that specializes in high quality productions for international crew, developing media strategies and productions for NGOs and multilateral organisations.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.
How startups can leverage digital PR to facilitate due diligence
Startups often face intense scrutiny during due diligence as investors, partners and financial institutions evaluate their potential.
Oak Furnitureland selects the7stars to handle UK media account
The appointment follows a four-way competitive pitch run by AAR, which lasted 10 weeks, from briefing and chemistry meeting, through to pitch meeting and announcement.
IAS partners with Pinterest to provide AI-driven brand safety measurement
As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal.
Loop Media migrates its platform infrastructure to Amazon Web Services
The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.
[Marketing week] Bob Koigi: Brands embrace innovative offerings to meet clients’ needs
As the needs of clients evolve, inspired by the dynamics of technology and a fast-moving globe, brands and agencies are looking at innovative ways to address their clients' needs.
Accenture appoints Yusuf Tayob as global communications, media & tech industry practices Chair
He brings to his new role a unique blend of cross-service skills and industry expertise based on his 20 years of CMT experience.
Hearst Magazines names Willa Bennett Editor-in-Chief of Cosmopolitan and Seventeen
In this role, she will oversee content strategy and editorial operations across print, digital, social and video.
Podimo acquires Dutch podcast production house Tonny Media
Copenhagen-based spoken audio subscription service Podimo announced it has begun the acquisition process of influential Dutch podcast production house Tonny Media.
PilotDesk partners with LG Ad Solutions to optimize advertising inventory for publishers
PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, announced a long-term agreement with LG Ad Solutions to expand the use of its YieldPilot product, an advanced automated publisher yield optimization and management solution enabled in its ad serving platform.
J-Stories launches Chinese content to support international startup collaborations
Entering its third year of service, J-Stories has begun publishing articles in Chinese, in addition to English and Japanese.
Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.
[Marketing Week] Bob Koigi: Can brands use artificial intelligence responsibly?
The meteoric rise of artificial intelligence has created unique challenges and implications for business leaders who must balance AI risks, such as bias and hallucinations, and implement compliance requirements with new and evolving AI regulations.
Hydro-Québec selects Cossette as its creative, marketing and media agency
Following a rigorous tender process, Canadian energy utility company Hydro-Québec has chosen Cossette as co-lead creative agency, content agency, relationship marketing agency, media agency and one of its digital agencies.
Channel 4 secures Furniture Village sponsorship for UKTV and Warner Bros. Discovery
The sponsorship deal, brokered alongside media agency TMWI, brings together premium content that audiences love with Furniture Village’s brand.
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