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In 2024, major developments have shaped the marketing, advertising, creative, and media industries with emerging technologies, regulatory changes, mergers and acquisitions and evolving consumer expectations at the heart of these developments.

In a global-first for airline marketing, this immersive experience now offers holiday-centric moments, including an elf, snowman, gingerbread, and cheerful characters, inviting participants to star in their personalised holiday-themed Qatar Airways film.

To continue this success, Gong cha turned to faith, part of global challenger network VCCP, to lead its new global campaign, focusing on key markets including Korea, Japan, ANZ and the US.

South Korean digital human startup EntreReality, has launched Twinit AI Makeup to establish its footprint in the global beauty tech market.

Zurich-based robotics startup ANYbotics, a player in AI-driven robotic inspection solutions, has raised an additional $60 million, bringing its total funding to over $130 million.

Vapi, a developer platform for deploying Voice AI agents, has raised $20 million in Series A funding, led by Bessemer Venture Partners with participation from Abstract Ventures, AI Grant, Y Combinator, Saga Ventures, and Michael Ovitz.

The specialist capability hub, which is accessible to all WPP agency teams around the world, will be headquartered in India.

Using Ocean Outdoor’s immersive DeepScreen technology, the campaign invites audiences to create their own traditional Christmas snow globes based on the holiday memories they share with Santa Claus via AI.

 This collaboration marks a significant step forward for Yell Group, with the goal of revolutionizing AI-Deate, its cutting-edge Storyboard AI platform currently empowering creators in 102 countries worldwide.

As AI adoption accelerates, a critical shortage of technical talent threatens to bottleneck progress for many companies. RapidCanvas is breaking this barrier by democratizing AI-driven business transformation.

This collaboration represents a significant step in bringing blockchain and AI together.

Celleste Bio, an early-stage cocoa-tech startup, has closed of $4.5 million seed financing round to scale production of cell cultured cocoa.

Connected fitness startup GROWL, has emerged from stealth to unveil a groundbreaking product: a boxing bag transformed into a personal, at-home boxing & fitness coach.

System Two Security (System Two), a cybersecurity startup built on an AI agent foundation that advances Detection Engineering, has raised $7 million funding led by Costanoa Ventures, with participation from security-focused investor Runtime Ventures, as well as The Hive and Webb Investment Network.

AI-powered market research platform Bounce Insights, has raised  $4.5 million financing round led by ACT Venture Capital.

Global digital coaching platform CoachHub, has secured $40 million growth financing facility from HSBC Innovation Banking UK.

Syte, the AI-powered product recommendation engine built from the ground up for apparel e-Commerce, announced that New York-based Pereg Ventures has acquired a controlling stake in the company.

Once a medium primarily used for brand awareness and local promotion, outdoor advertising has evolved into a dynamic and targeted channel that engages audiences in real-time.

This new partnership will combine DEPT's tech expertise with Shopify's essential internet infrastructure for commerce to offer its clients an integrated solution that leverages technology and AI to support their business growth.

Global venture capital firm Cathay Innovation, has launched C.Lab, strategic advisory arm dedicated to bridging the world's leading corporations to open innovation in Silicon Valley and other global tech ecosystems.

Vooma,  the AI agent for logistics, has secured $13 million in Series A funding led by Craft Ventures. This Series A adds to a previous $3.6 million seed round led by Index Ventures with participation from angel investors including Founders and Executives from major logistics and technology companies such as Motive, Project44, Ryder and Uber Freight.