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Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.

Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.

Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.

Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.

 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.

Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.

With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.

The latest IPA Bellwether survey results point to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity.

The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms

In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.

Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.

Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.

A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.

The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.

As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.

Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.

The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA).

Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.

More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.

The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.

What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.