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Clear Channel Outdoor announced that a subsidiary of JCDecaux SE, has terminated the agreement to acquire the company's business in Spain.

Infolinks Media (Infolinks), an advertising marketplace for effective and sustainable curation of proprietary ad placements, has appointed advertising veteran Jonathan Slavin as the new Chief Business Officer

Gaming continues to enjoy meteoric rise with significant growth and cultural impact, positioning it as a crucial space for brands to engage with their audiences.

The deal, facilitated by Insignia Capital Group, positions the companies to transform how brands leverage audio and creator-led content to drive measurable results.

The exclusive status is reserved for media agencies with proven expertise in TikTok marketing across both media and creative solutions.

Television is in the midst of its latest game-changing technology shift – this time from the traditional linear, direct-to-home (DTH) content distribution model to the over-the-top or OTT approach. 

This powerful platform delivers unparalleled connectivity and global reach, serving as Interpublic’s core technology platform infrastructure.

In an era defined by rapid technological advancements and changing consumer preferences, the food industry is witnessing a rebirth of creativity in marketing strategies.

According to Ogilvy Africa, OBrio aggregates performance data into one actionable dashboard that offers the most comprehensive and customizable analytics available in the industry.

Channel 4 is announcing new plans to boost its strategy to reach 600 roles outside London as it approaches the fifth anniversary of opening its regional bases.  

The expansion of Bell Media's existing licensing agreement with Warner Bros. Discovery, announced in 2023, ensures Crave subscribers have continued access to a vast library of premium content for the foreseeable future.

Chief among the findings is that 85% of all sports fans prefer watching live sports on TV over attending a game in-person. More than half of the respondents cited the ability to see all aspects of the game as the main reason for this preference.

The entertainment industry now has a powerful new weapon in the fight against deepfakes. Mind Over Media, an innovative AI startup, has announced a strategic partnership with DeepTrust, a player in deepfake detection, to safeguard creative intellectual property and brand integrity.

The rapid integration of AI across the media value chain has transformed how brands interact with consumers, marking the beginning of The Algorithmic Era, where real-world value creation moves beyond experimentation

Hearst has announced a new content partnership with OpenAI which will integrate Hearst's extensive newspaper and domestic magazine content into OpenAI's products, enhancing the utility and reach of both companies' offerings.

The report details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what dentsu defines as the "Algorithmic Era of Media."

The deal also includes the use of Nielsen’s National Respondent Level Data (NRLD), which comprises the most granular audience measurement data through big data and panel inputs.

Integral Ad Science, a global media measurement and optimization platform, has announced an expansion of Total Media Quality (TMQ) for TikTok.

The owner-managed agency group is now responsible for media strategy, planning and purchasing for ten different Bosch business units.

The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.