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The new partnership combines Hain’s product portfolio and comprehensive understanding of the health and wellness landscape with the strategic and creative expertise of these leading agencies.

The report highlights how the industry’s top players, including fast food giants and emerging health-conscious brands, have adapted their strategies over the last ten years to stay competitive in a rapidly changing media and consumer environment.

Paul Hutchison is a media executive with a stellar reputation. This was built in the UK at Wavemaker, where he was COO to CEO from 2018 to 2022 and in various senior positions at MEC for over eight years from 2010 to 2018.

October’s TV landscape featured a wide range of compelling events that drew large audiences across broadcast and cable channels, leading multiplatform media distributors like FOX to thrive on the strength of diverse content offerings.

The announcement was made by Hearst Magazines President Debi Chirichella and Global Chief Revenue Officer Lisa Ryan Howard, to whom she will report.

The growth of this market can be attributed to several factors, including the surging popularity of esports and video games, growing preference for live-streamed content, and increasing smartphone adoption and internet penetration.

The Scope3-powered solution allows InMobi Advertising’s clients to buy against low carbon emissions and supply path optimization-compliant media.

Powered by deep neural network technology, MediaGo provides services to over 10,000 global advertisers.

Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

As part of this collaboration, Cossette Media will play a key strategic role in strengthening brand recognition and driving RONA’s growth on a national scale.

The implementation of Triton’s market-leading ad technology will be key to enabling BBC Studios’ international growth ambitions for Audio.

A coalition of digital pioneers and entertainment innovators have emerged from stealth mode to unveil Connyct, bringing together a team of proven innovators in viral platforms, music streaming, hit television, and scalable technology.

Nielsen, a global player in audience measurement, data and analytics, has announced an expanded multi-year agreement for Local TV measurement with American Spirit Media, based in Charlotte, North Carolina.

The study reveals how CMOs view media’s evolution from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era.

Mercurius Media Capital (MMC), the first institutional U.S. media-for-capital fund, has announced a $1.5 million media capital investment in Captain Experiences, a rapidly growing outdoor sports marketplace company.

Integral Ad Science (IAS), a global media measurement and optimization platform, announced a new test with Meta of a first-to-market optimization solution for advertisers.

Syno International, a global player in data solutions and consumer insights, has announced a strategic partnership with Comcast Advertising, an international player in media, technology and advertising, to transform TV measurement across the advertising industry.

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time.

This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop CTV network.

In a crucial shift towards sustainability, brands across various sectors are making significant strides to decarbonize their media and advertising supply chains.