Mercurius Media Capital invests $1.5m in Captain Experiences to expand outdoor adventures

Mercurius Media Capital (MMC), the first institutional U.S. media-for-capital fund, has announced a $1.5 million media capital investment in Captain Experiences, a rapidly growing outdoor sports marketplace company. The media capital partnership is designed to bolster Captain Experiences' brand visibility and expand its reach in key U.S. markets.

With 165 million Americans participating in outdoor activities annually and $15 billion spent on guide fees, the outdoor sports market is thriving and positioned for significant growth.

Piyush Puri, Founding Partner, MMC: "Outdoor sports are one of the last untapped frontiers for marketplaces, and Captain Experiences is proving there's significant potential for business innovation in this sector. With their impressive growth, solid unit economics and commitment to customer satisfaction, we believe Captain Experiences is perfectly positioned to tap into the rising demand."

Media capital is a proven venture model where growth-stage startups trade capital with media companies in exchange for mass market reach and expertise. Bringing together premium media publishers under one roof, Mercurius Media Capital provides startup companies and media partners with the ability to fight for market share in the digital media landscape. The infusion of media resources will allow Captain Experiences to scale its reach, leveraging MMC's network of media assets.

Jonathan Newar, Co-founder and CEO, Captain Experiences: "This is a pivotal phase of growth for Captain Experiences. This multimedia strategy investment allows our team to focus on continuing to advance our mission to Unlock the Outdoors. We're pleased to join forces with the fantastic team at MMC and look forward to sharing unforgettable outdoor experiences with people across the U.S.!"

The media-for-equity model is a fast-growing sector that has already fueled the success of more than 1000+ startups globally, including successful brands like Uber, Coursera and Airbnb.

www.mmc.us

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