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The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.

Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.

Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.

Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.

Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.

Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.

The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.

The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster. 

Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020

The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.

The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement.

As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.

The data suggests that marketers’ expectations have changed; seeking roles and career opportunities that reflect fundamental shifts brought about by the pandemic.

However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.

The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.

The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.

In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.

Kantar, the evidence-based insight and consulting company, has announced that Forrester has included it in in recent reports on customer analytics and marketing measurement solution providers.

Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.

When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.

Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.