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[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP promotes GroupM’s Jennifer Remling to Global Chief People Officer
Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.
KPMG to spend $1.5 billion on the Environmental, Social and Governance change agenda
The ESG strategy is designed to support KPMG firms’ clients in making a positive difference. Importantly, this strategy is underpinned by KPMG’s recognition of its responsibility to improve its impact on the world and the ESG commitments outlined in KPMG: Our Impact Plan.
TotalEnergies partners with Safran to accelerate decarbonization of the aviation industry
TotalEnergies and Safran have signed a strategic partnership agreement to jointly develop technical and commercial solutions for the decarbonization of the aviation industry.
Redwood Climate Communications Launches to offer PR expertise in ESG and clean energy
Redwood Climate Communications has launched to bring a uniquely impact-focused approach to public relations for climate tech startups, companies, and corporate initiatives.
IPG Mediabrands taps Gracenote to support client diversity, equity and inclusion initiatives
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
IKEA launches Nutrition Profiling System to accelerate transition to a healthier, more sustainable food offer
This will enable a big movement in product development to accelerate the transition to a healthier and more sustainable food offer.
EIB backs Ørsted with €500m loan agreement to boost green energy in the Netherlands
The EIB signed a €500 million loan with Ørsted A/S to support its increased capex programme on renewable energy projects, and the conclusion of the Borssele 1 & 2 wind farms off the Dutch coast.
WPP announces first successful applications to its Racial Equity Programme
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Carlsberg Group pledges to use its marketing to drive climate action
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
PRCA Climate Misinformation Strategy Group welcomes CMA's Green Code
The Code - which is particularly relevant to communications professionals - requires all environmental claims to be truthful, unambiguous, and transparent. It also compels organisations to include all relevant information relating to a claim.
Cosmetics companies partner to develop environmental impact assessment and scoring system for cosmetics products
The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology.
WPP opens its new campus in Milan
WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.
The Climate Pledge announces 86 new signatories committed to achieving net-zero carbon by 2040
Amazon and Global Optimism have announced that more than 200 companies have now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso.
Heineken shares its Net Zero carbon roadmap
By 2030, the brewer is targeting to reduce its scope 1 and 2 emissions by 90% and scope 3 by 21% (vs the 2018 baseline). Heineken strives to reach net zero from barley to bar by 2040.
Procter & Gamble accelerates action on climate change toward net zero emissions by 2040
P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.
[Marketing Week] Bob Koigi: Sustainable brands and campaigns
Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.
TotalEnergies, Shell Netherlands, EBN and Gasunie partner to develop offshore CCS project, Aramis
TotalEnergies, Shell Netherlands, Energie Beheer Nederland (EBN) and Gasunie formed a partnership to enable large-scale CO2-reduction for industrial clusters in the Netherlands.
Logitech commits to remove more carbon than it creates with a climate positive approach
Logitech has announced that it is adopting a climate positive approach, addressing its carbon footprint across the entire value chain.
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.
De Beers appoints Havas Media Group as global media agency
The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.
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