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S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.

The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.

Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.

Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.

broadhead, an independent, integrated marketing agency, has acquired HMH Agency, a firm known for its creative work powering brands that are driving the future of transportation.

Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.

Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.

A first-of-its-kind solution that unbundles household viewing, Streaming Signals enables both media buyers and media sellers to optimize and measure CTV reach for more efficient advertising, maximizing ad revenue and delivery to streaming audiences. 

2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.

The Interactive Advertising Bureau, IAB, Joint Committee on the draft Online Safety Bill has published a report advising that the UK Government includes paid-for digital advertising in the Bill.

The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

Disney and MAGNA have joined several agencies, advertisers and publishers as Nielsen ONE Alpha participants from both the buy and sell sides of the industry.

This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.

The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform.

DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.

This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.

Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.

In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.

Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.