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Few figures have shaped modern advertising as profoundly as Sir John Hegarty. From co-founding Bartle Bogle Hegarty to producing some of the most iconic TV ads of the last half-century, his work has consistently championed the power of creativity to move people and markets.

The comprehensive engagement will include media planning, campaign development, tool kit development, performance marketing, and advanced regional business analytics.

Marketing anyone can do – or what the restructuring of marketing at Mercedes-Benz AG says about our profession!

BBN AI Studio will collaborate with all its BBN partners, operating in 68+ offices across more than 28 countries, spanning five continents.

The acquisition strengthens Edge226’s offering, adding Adscend Media’s proven rewarded ad formats—most notably its industry-leading Offerwall—to Edge226’s existing in-app and CTV channels.

This move significantly enhances Rival's capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands.

The latest data reveals a striking drop in sentiment, but also highlights a sector actively recalibrating in response to growing uncertainty.

SEO services are set to launch in August in preparation for the full website debut in early September.

Bespoke will sit within Publicis Sports, a full-service sports marketing agency within Publicis Connected Media.

CEO Philippe Krakowsky emphasized the company’s margin strength and operational progress, especially in media, healthcare, sports marketing, and PR.

It reflects Omnicom’s commitment to flexibility, innovation, and deep specialization, adapting to an ever-changing landscape and ensuring it delivers the best fit solution for clients.

First is BrandSustainability, which helps brand owners to understand what people think about their brand when it comes to sustainability and how this contributes to brand growth.

Marketing in 2025 is anything but static. Based on publications in Marketing Report since January this year, a clear pattern emerges.

With over 25 years of experience in strategic roles, Shona began her career at Ogilvy Paris in 1995 before rising through the ranks in several WPP group entities.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

The ACCC approval brings the total number of antitrust approvals to 14 out of the 18 required for closing. The companies remain firmly on track to complete the transaction in the second half of 2025.

Operating expenses increased $232.9 million, or 7.0%, to $3,576.4 million in the second quarter of 2025 compared to the second quarter of 2024.

Delivering results in as few as four days, ExperienceEvaluator’s insights enable CX teams to rapidly evaluate how audiences react, engage and connect with brands.

In an era defined by media fragmentation, digital fatigue, and rising skepticism around advertising effectiveness, Out-of-Home (OOH) advertising is emerging as high-impact, high-return media channel that outperforms Connected TV (CTV).

The move, which will see it join forces with TBWA\London, is designed to take advantage of a shared belief in disruptive creativity that impacts culture by meeting consumers where their passions are strongest.

Powered by agentic principles, the team optimizes trading and investment product solutions for Stagwell's global network and media partners.