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Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.

Those aged 45 and over are more likely than the rest of the population to consume news from more than just one media source, often using a mix of print and online news brands.

Hearst has announced that it has agreed to acquire WBBH-TV from Waterman Broadcasting Corporation, subject to regulatory approval.

ITV has announced the launch of a new Social Media Awareness Hub, designed to help all participants on ITV-produced or commissioned shows deal with trolling online. The Hub is part of an ongoing commitment to duty of care for participants of its shows. 

The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.

With the acquisition of these radio stations, Mediahuis is reinforcing its ambitions in the Dutch radio market and strengthening its position in the local advertising market.

As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company.

The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising.

Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.

 His appointment marks a new chapter in Locala’s  North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a new office in Toronto.

WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.

In her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team.

 Locala, the world’s commerce media platform, received two Cas d’Or awards in the Omnichannel and Mobile to Store categories

These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.

"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.

Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.

The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.

Just Another Network is a media company for the next generation that creates, manages and distributes news, sports and entertainment in a way that is contemporary.

The partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). 

The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.