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For the first time, advertisers and agencies will be able to plan, optimize and compare all major media types – including podcasts, TV, radio, digital and social – in one place.

MKTG will continue to lead Cricket Australia’s stadium media program, delivering brand integrations and live fan activations in-stadium and through broadcast.

The move signals a strategic expansion into the creator economy, combining SWNS’s core strengths in news, brand communications, and earned media with Creatorville’s expertise in social-first content and digital publishing.

The transaction supports Kantar’s plan to concentrate resources on helping global brands grow through data-driven insights.

Sanofi, has entered into an agreement to acquire Vicebio, a privately held biotechnology company headquartered in London, UK.

This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.

Search is undergoing a radical change. No longer confined to Google’s blank search bar, it has exploded across social and video platforms, reshaping how consumers discover, research, and buy.

Their approach combines full-funnel data intelligence with an in-depth understanding of the brand, its audiences, and its product ecosystem.

This marketing initiative marks the next major milestone in NextTrip’s vision to inspire global travelers through original content and convert interest into bookings through its connected media-to-commerce platform.

These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.

Trupeer, the AI video platform built specifically for software and business workflows, has raised $3 million to unlock studio quality videos for every software.

Few figures have shaped modern advertising as profoundly as Sir John Hegarty. From co-founding Bartle Bogle Hegarty to producing some of the most iconic TV ads of the last half-century, his work has consistently championed the power of creativity to move people and markets.

Dentsu has announced a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe .

The campaign will start with a soft rollout in September and then an official UK launch in January 2026.

The move significantly enhances Brainlabs' full-funnel media capabilities in the U.S. which, combined with its existing team and products, will allow it to operate as a single agency of record for all media channels.

The latest data reveals a striking drop in sentiment, but also highlights a sector actively recalibrating in response to growing uncertainty.

Economic uncertainty and anaemic consumer spending growth, amid heightened domestic and international competition in the industry, is expected to weigh on E&M growth rates through the forecast period until 2029.

Building on decades of collaboration, the renewed agreement means Sky customers will continue to enjoy choice and flexibility across ITV’s full catalogue of high-quality content, deeply integrated into Sky’s innovative TV range.

Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.