Kantar completes sale of media division to H.I.G. Capital
Kantar has finalised the sale of its Kantar Media business to H.I.G. Capital, marking a strategic move to sharpen its focus on core areas such as brand strategy and marketing effectiveness. The transaction supports Kantar’s plan to concentrate resources on helping global brands grow through data-driven insights.
Kantar Media, which operates in more than 60 markets, provides audience measurement, media planning, and data analytics services. The business will continue under the leadership of CEO Patrick Béhar and his existing team, ensuring continuity during the transition.
With its new ownership, Kantar Media aims to reinforce its independence and accelerate innovation in media measurement. The business remains committed to delivering insights to clients across the advertising and content landscape.
Chris Jansen, Kantar: “This marks a significant step in Kantar’s evolution, enabling us to prioritise our resources on shaping the marketing strategies of the world’s biggest brands. We believe H.I.G. Capital is an excellent partner for Kantar Media, and we wish Patrick and his team all the best for the future.”
Patrick Béhar, Global CEO, Kantar Media: “This is an exciting new chapter for Kantar Media. With the backing of H.I.G. Capital, we are well-positioned to sharpen our strategic focus, reinforce our position as a fiercely independent authority in media measurement, and accelerate innovation on behalf of our clients, partners, and teams around the world.”
J.P. Morgan and Jefferies acted as financial advisors to Kantar Group, while Morgan Stanley & Co International served as lead financial advisor and ING as financial advisor to H.I.G. Capital.
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