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Outbrain launches Carousel, an interactive smartad format
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Blockchain advertising platform YOUengine set for launch early next year
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nielsen upgrades ad intel platform with richer advertising spend data
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Artificial Intelligence is the most used emerging technology by CMOs, Isobar study
Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
GroupM UK agencies attain new IAB certification on brand safety
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB.
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Locala wins “Best location-based marketing platform” award in 2020 MarTech Breakthrough Awards Programme
In order to help brands successfully increase their in-store visits and foot traffic in key markets across the US, Europe and APAC, Locala has developed disruptive geolocation and audience targeting capabilities.
ReverseAds launches world's first reverse-engineered search advertising
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Verizon Media and Broadsign to extend programmatic omnichannel offering
Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.
Admitad launches marketplace for advertisers and publishers
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Rokt appoints Pascal Ehrsam as SVP of Marketing
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Charity sector lagging behind on digital marketing skills, report
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
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