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As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.

The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.

The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.

InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.

Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.

Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.

The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.

Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.

The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.

Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.

Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.

The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.

creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.

Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”

GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.

The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.

Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.

As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.