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Vodafone reduces its advertising and media carbon footprint by a third

27-01-2025 | 06:20:00
In partnership with marketing and ad agency Dentsu and carbon management software provider Cozero, Vodafone measured the climate impact of its digital and traditional media activities across 13 channels in 13 markets during 2023

John Deere announces its 2025 startup collaborators

27-01-2025 | 06:00:00
John Deere, the manufacturer of agricultural and heavy machinery equipment, has announced the six startups chosen for its 2025 collaborator program.

500 Global launches MENA-focused Fund to invest in high-growth tech startups

27-01-2025 | 05:51:00
500 Global, has launched a new MENA-focused Fund dedicated to investing in high-growth technology startups across the region, both from outside and inside the current 500 Global portfolio.

Plug and Play Japan partners with LITEON to accelerate deeptech innovation

27-01-2025 | 05:47:00
LITEON Technology (LITEON), announced that its LITEON+ Startup Platform, has partnered with global innovation platform Plug and Play Japan. 

Taiwan opens startup hub in Silicon Valley, bridges U.S.-Taiwan innovation collaboration

23-01-2025 | 08:58:00
Taiwan has marked an important step forward in the global startup landscape by opening an overseas Startup Hub in Silicon Valley.

Chilean startup Videsk expands to Latin America, sets sights on U.S.markets

23-01-2025 | 08:49:00
Chilean startup Videsk, a cloud-based video contact center enabling face-to-face communication via video calls on websites, mobile apps, kiosks, and IoT devices, has established a strong presence across Latin America

Apple is the 2025 most valuable brand in the world, report

23-01-2025 | 06:00:00
Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.

Global fantasy sports market size to grow by $10.1B from 2025-2029, report

22-01-2025 | 11:15:00
Launch of various apps for fantasy sports is driving market growth, with a trend towards use of fantasy sports for brand promotion.

DEPT names Lünenbürger-Reidenbach as SVP and head of DACH

22-01-2025 | 07:35:00
The German digital marketing pioneer will oversee a team of 450 specialists across technology and marketing services, focusing on delivering pioneering customer experiences, campaigns, and solutions that set standards for the next era of AI transformation.

Walmart GoLocal and IBM collaboration makes last-mile delivery easier for retailers

16-01-2025 | 07:32:00
IBM retail clients that sign up with Walmart GoLocal can now quickly integrate Walmart GoLocal's suite of last-mile delivery solutions into their business system.

Kantar Worldpanel and Numerator merge to create a new global consumer data company

15-01-2025 | 08:51:00
The majority of the top 100 global FMCG manufacturers and retailers already utilize Numerator and/or Worldpanel for consumer behavior data.

T-Mobile set to acquire Vistar Media bolstering out-of-home advertising

14-01-2025 | 09:28:10
Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities.

Dave Meeker joins Monks as Executive Vice President, AI Innovation

14-01-2025 | 08:42:14
In his new role as Monks EVP, AI Innovation Meeker will deliver immediate, practical AI solutions for clients reflecting an industry shift toward tangible transformation.

Experian launches ad campaign to inspire financial resolutions

14-01-2025 | 08:09:56
Global data and technology company Experian is kicking off the New Year with an ad campaign featuring two top professional football players and their partners, aiming to inspire Americans to tackle their finances in 2025.

Belgian publisher Mediafin chooses iO to optimize its newspaper websites

14-01-2025 | 07:50:47
iO is overhauling the technical architecture of the newspaper sites. This includes replacing the current maintenance-intensive CMS with modern JavaScript frameworks and a lightweight CMS. T

[Marketing Week] Bob Koigi: Key developments that shaped 2024

20-12-2024 | 10:39:00
In 2024, major developments have shaped the marketing, advertising, creative, and media industries with emerging technologies, regulatory changes, mergers and acquisitions and evolving consumer expectations at the heart of these developments.

Monks China unveils outbound marketing division

20-12-2024 | 08:45:09
Monks, global digital, data-driven, unitary operating brand of S4Capital plc., has announced the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage.

Vengean unveils fresh brand strategy and identity for ErikGutter BV

18-12-2024 | 07:12:28
Studio Erik Gutter is a bespoke interior design studio based in Blaricum, The Netherlands, delivering exciting and stylish interior design solutions that reflect the personal touch of clients or projects.

The Lufthansa Group appoints DEPT as its new digital agency of record for EMEA

17-12-2024 | 08:45:51
DEPT will leverage its 50/50 focus on tech and marketing services to deliver solutions in brand and media, customer experience, and technology & data.


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