Outbrain completes the acquisition of Teads

Outbrain Inc. has announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the open internet, and will operate under the name Teads.

The new Teads will create one of the largest optimized supply paths on the premium open internet, with a focus on connecting curated, exclusive media environments with elevated, data-driven creative experiences.

The combined company offering will be strengthened by Outbrain’s proprietary predictive technology and AI optimization.

It will provide a solution for marketers to leverage a single partner to deliver concrete outcomes at every step of the marketing funnel— offering unique ways to combine advertising solutions from awareness to sales. The company’s combined data set will power expanded contextual, audience and purchase-based targeting capabilities, connecting CTV experiences to digital moments to drive measurable outcomes.

David Kostman, CEO, Outbrain: “I am extremely excited about this new chapter in our journey. This transformative merger creates a company that directly addresses a large gap in the advertising industry: a scaled end-to-end platform that can drive outcomes, from branding to consideration to purchase, across screens.”

Kostman: “Together, we are creating an extraordinary new company, combining the best of both organizations' deep expertise in omnichannel video branding solutions and performance advertising. The new Teads’ mission is to drive lasting value with an offering that invites marketers to expect better outcomes, media owners to expect sustainable value, and consumers to expect elevated experiences. I want to thank the teams of both Outbrain and Teads, who have pioneered major advertising categories, and have built leading global companies over more than a decade. It is their innovation and commitment that have brought us to this moment and will propel us to new heights.”

Jeremy Arditi, Co-President & Chief Business Officer, Teads: “We’re committed to creating a solution that will harness the untapped opportunity of the open internet, and allow all of its constituents to thrive. We believe that by prioritizing beautiful creative experiences, trust and transparency in media, and delivery of meaningful outcomes, we can create a stronger ecosystem that provides value for all.”

Sital Banerjee, Global Head of Integrated Media, Performance Marketing, and BMI Management at Lipton Teas and Infusions: "The merger between Teads and Outbrain makes a lot of sense strategically. We look forward to exploring the new possibilities this provides us with to reach our audiences in a new and interesting way, to deliver full funnel solutions and better business outcomes.”

Key Combined Strengths

With the completion of the combination, the new Teads will offer clients and partners:

Exceptional reach at great scale, across exclusive environments

96 percent open internet audience reach*

Number one most direct supply path, as rated by Jounce**

Direct access to 10,000 media environment

Connected to the top 4 OEMs and several of the top Streaming Apps unlocking access to 50bn CTV Monthly Ad Opportunities, including unique CTV homescreen inventory

Proprietary code-on-page relationships with premium editorial properties globally, providing access to incremental inventory and yielding extensive audience interest and engagement insights

Creatives built for outcomes

Data-driven, beautiful creative solutions designed to connect brand moments across the marketing funnel — from CTV to editorial and beyond

Proven impact from unique experiences, with 74 percent higher attention for unique CTV native creative

Strategic Joint Business Partnerships with more than 50 of the world’s most premium brands

AI-powered predictive technology

Proprietary prediction engine, cultivated over 18+ years to drive performance outcomes, making 1 billion predictions each minute

4 billion signals processed each minute via AI and machine learning

50 live AI models

Expansive omnichannel graph, expanded on the Teads Omnichannel Graph foundation

The Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment, will be further expanded by Outbrain engagement, interest, and conversion data

Extensive data signals feeding an understanding of audiences across screens, including:

130,000 articles scanned per minute

500,000 CTV programs enriched with data per month

1 billion engagement and contextual signals processed each minute

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