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Michiel Frackers: Elon Musk launches Grok, the first product from his new company xAI
Imagine you have an extremely successful startup in 2023, like Sam Altman of OpenAI, and develop products like ChatGPT that many people around the world are excited about.
Media.Monks appoints Dave Carey Global EVP Studios & Embedded Solutions
The move underscores Media.Monks' goal to build bespoke creative solutions for brands and deliver access to a studio roster of best-in-class talent.
Paramount Global announces expansion of its premium video ad platform EyeQ
EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.
Media firm The Arena Group signs agreement to combine with Bridge Media Networks
The proposed transaction is expected to expand the reach and capabilities of The Arena Group and provide it with growth capital.
Michiel Frackers: Elon Musk launches Grok, the first product from his new company xAI
Because in addition to Tesla (with the model series S 3 X Y, read those letters as a word), Space X and X (formerly Twitter), among others, Musk still has time left to launch Grok this weekend, the first product of his new AI company xAI.
Consumers pay four times more attention to CTV ads when they are contextually targeted with AI, report
Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.
[Interview] Sjef Kerkhofs, Managing Director, Positive
Positive is a digital agency and was created a year ago thanks to a merger of Daily Dialogues and Havana Harbor.
VIZIO launches business unit to bolster content offering
VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.
Public trust in AI technology declines amid release of consumer AI tools, report
Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.
Direct Digital Holdings partners with Basis Technologies on buy-and sell-side
Direct Digital Holdings, an advertising and marketing technology platform, announced a new partnership with Basis Technologies (Basis), a global provider of programmatic advertising and media automation solutions.
Web3 Pro closes new funding round in further sign of digital ads upheaval
Web3 Pro, a MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10 million, with a post money valuation of $57 million.
GroupM introduces co-engineered Amazon Ads excellence monitor
GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.
RespirAI partners with Mayo Clinic to develop AI respiratory platform
RespirAI Medical, a digital startup based in Israel, announced it has entered into a collaboration with Mayo Clinic for developing a wearable AI-based home monitoring platform for respiratory diseases.
Paris-based startup Hivebrite secures $37m to expand global community engagement platform
Hivebrite, a community management platform, has raised a $37 million Series B funding round. This latest funding highlights the growing demand for Hivebrite’s product and its leadership in the community-building industry.
Cohere taps NetSuite to scale business processes, meet global AI demand
Oracle NetSuite announced that Cohere, the AI platform for enterprise, has selected NetSuite to support its mission to empower enterprises to capture true business value with language AI.
AI solutions provider Meeranda joins NVIDIA Inception
Meeranda, an Artificial Intelligence (AI) solutions provider serving both small and medium businesses (SMBs) and global multinational corporations (MNCs), announced it has joined the NVIDIA Inception.
LifeStreet launches new AI creative solution for in-app ad personalization
LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.
Criteo and GroupM partner to drive commerce media innovation in APAC
The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo.
Azerion acquires digital advertising tech firm Hawk
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.
VideoAmp announces alternative currency agreement with Horizon Media
Horizon, an early mover and leader in the big data-based currency area, will negotiate and transact on VideoAmp as currency for demo and advanced audience guarantees for national linear television across select clients.;
IAS launches new Made for Advertising AI-driven site detection and avoidance tech
Integral Ad Science, a global media measurement and optimization platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product.