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Who Cares? Who Does? identifies that the ‘Eco-actives’ segment, made up of the most eco-conscious consumers, has rebounded from its 2022 cost of living crisis-related decline.

Refilled, a new Sydney-based climate tech startup has been launched with two Australian customers - The University of Technology Sydney and The University of Sydney Union (USU).

The Catalyst Fund has reached the first close of its targeted $40 million fund to invest in climate tech startups in Africa. 

The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.

Open Cosmos, the space tech business making satellites that gather data to solve pressing global challenges, has raised $50 million in Series B funding.

Liviri is launching its first-ever e-Grocer grant program – an initiative that will award resources to an independent grocer.

The company recently launched a range of shelf-stable plant-based cooking solutions in Chile under the Maggi Veg brand that are certified as vegan.

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Through the Foundation, new revenue streams, such as event-driven donations, public and non-profit grants, employee matching funds and honorariums, will now become available.

Hong Kong-based ZENCE OBJECT has secured a total of $2.5 million in seed funding from the AEF Greater Bay Area Fund (AEF GBA) managed by Gobi Partners GBA (Gobi GBA).

As marketers look for innovative ways to position and push their brands to consumers, product placement is emerging as a strategic model that is giving value to marketers and winning over customers.

Carlsberg Sverige has continuously been working to reduce the carbon footprint in all parts of the business, driving local actions and results towards Carlsberg Group’s ambition for a ZERO Carbon Footprint.

Adaptive streaming specialist, SeenThis, has announced a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising.

Zhero Europe was founded with the vision that large integrated projects, including generation from high quality wind and solar resources, and captive long-distance exports, would be the most effective way to accelerate the energy transition in high demand areas.

Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.

LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more.

The agreement means that Volvo Group is committed to buying 50% (~230GWh/year) of the renewable electricity produced at Bruzaholm wind park in Sweden, over a 10-year period starting in the last quarter of 2025.

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 20 National IABs and Federations across Europe.

The aim is to reduce carbon emissions in the construction sector by jointly investigating and developing how loading and hauling needs can be solved with the help of electrified vehicles and related services.

Energy supplier Essent has chosen ZUID Creatives as supporting content partner

Bravoure, a strategic digital agency in Amsterdam, has strengthened its team with the arrival of Remco Frank as Creative Director.