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Who Cares? Who Does? identifies that the ‘Eco-actives’ segment, made up of the most eco-conscious consumers, has rebounded from its 2022 cost of living crisis-related decline.

A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.

Additionally, streaming ranks as the number one method for watching holiday content, with over half (54%) doing so during the season.

The study surveyed 200 RMN ad buyers at brands and agencies, as well as conducted over 30 interviews with senior decision-makers at retailers, brands, agencies, and intermediaries.

Increasing demand for high-quality content is notably driving the visual effects (VFX) market. However, factors such as Storage issues associated with VFX rendering may impede market growth.

The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.

Connatix, the video technology company for premium publishers and advertisers, has released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.

Kantar, the world's marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’ most preferred ad platform.

 Data released by Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation over the first half of the year.

The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

Locala, an ad tech company specialized in geotargeting launches the third edition of its Retail Insights Barometer. Conducted in partnership with the Paris-based research firm Marketing Insights, this retail trend report is based on a survey conducted among a panel of 3,000 Europeans.

TikTok raked in about $4 billion from advertising that year. Netflix was a major contributor to that revenue, with over 4.5 thousand influencers on the platform promoting it.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

Italy has a mature gaming market as compared to its other counterparts. In terms of gaming regulation, Italy has been one of the most active countries in Europe.

The analysis delivers an accurate view of advertising trends and spending between January and June this year.

This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators.

From the recent arrival of Meta’s Threads and Twitter’s rebranding to TikTok’s introduction of text-only posts, marketers are challenged with navigating today’s increasingly fragmented and rapidly changing social media landscape.

Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.