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In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

WPP has outlined a multi-year strategy to simplify its structure, integrate its offer and return to organic growth, backed by £500 million in annualised gross cost savings by 2028.

The collaboration aims to help brands optimise media, scale creative output, and maintain brand integrity while personalising experiences across channels.

Marketing Intelligence Platform Supermetrics has published its 2026 Marketing Data Report, revealing a widening gap between executive pressure to adopt AI and marketing teams’ ability to implement it effectively.

The system is designed to help enterprise brands scale content production while turning operations into a measurable growth engine.

Its latest study, The Twin Pace Effectiveness Gap, is based on a survey of 375 senior marketers and agency leaders across nine markets in the region.

The collaboration reflects a broader shift among marketers from campaign-led activity toward long-term franchise and entertainment IP development.

Built for use across the group’s 10 agency brands, the proprietary platform aims to help independent agencies deploy technology in a more coordinated way and deliver measurable business outcomes.

Sam Rihani joins Kantar from wellness start-up Hale, where he served as Interim CEO and prepared the business for expansion, focusing on efficiency, reorganization and scaling.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

FINN Partners Germany has expanded its travel and tourism portfolio with two new clients: Cathay Pacific and Visit Orlando. The agency will serve as the communications lead for both brands in Germany.

Omnicom has announced a share repurchase program authorizing up to 5 billion dollars of its common stock as part of its capital allocation strategy.

StackAdapt has entered a strategic partnership with Experian to strengthen its data capabilities in the UK, enabling marketers to activate first-party data with enhanced identity resolution and audience insights.

As strategic integrator, DLA will oversee Green Front’s brand strategy, cause marketing, and three priority initiatives designed to strengthen clarity, cohesion, and long-term relevance across all marketing channels.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

Social media continued to deliver strong return on investment, but its share of total spend declined as brands reassessed risk and scale.

In this interview, Helen McIntee-Carlisle, President of the African Marketing Confederation (AMC), shares her insights on the evolving marketing landscape across Africa.

The company also formed a strategic partnership with Publicis Groupe Middle East to support AI-driven advertising and creative production across the MENA region.

As agency of record, Marketbridge will support LG’s U.S. commercial display business with integrated B2B marketing services.

The Uptown Agency has been appointed Agency of Record by LIVV Audio, taking responsibility for the brand’s integrated communications as it looks to scale its presence across the U.S. market.