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TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.

This week there was no news that stood out everywhere, so I made a top 10 of things that caught my eye. The great little magician from Argentina is, of course, number one.

We are keen on contributors with originality, creativity, versatility and an eye for interesting trends across the sectors that we cover. 

WPP has announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.

The Platinum level is the highest partner status that can be achieved, distinguishing global partners with a specialized team of certified experts across four product groups in a minimum of two continents.

Fuelled by the best MACH® products, ADA/DASH provides the building blocks for modern headless marketing and e-commerce sites, enabling the delivery of websites months faster than traditional development.

GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, "The Definitive Guide to Paid Social Management for Franchise Marketers."

When the five of the world's six largest companies publish their quarterly results, it is a major economic indicator and could be news. Unfortunately, instead of solid analysis, even the Financial Times and Washington Post preferred to publish uninspired opinion pieces about how boring the CEOs of Google, Microsoft and Apple are and how silly it is that Apple CEO Tim Cook always makes the v-sign in photos. Who cares, as long as he is not in every photo with his right arm extended?

As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.

The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.    

La Visual has announced its acquisition of At Play Creative, Inc., an acclaimed multidisciplinary design studio headed by Gary Smith.

Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.

A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

Marketing Report is conducting a series of interviews with key players in the marketing industry. Today amrketing Report founder Bas Vlugt is talking to Ton van de Ven, CEO & FounderCEO & Founder of INC. Networking

Today’s consumers seamlessly split their grocery trip between in-store and online, while marketers must keep pace to ensure services are consistent and integrated between the physical and virtual experiences.

Demandbase, the Smarter GTM company that uses AI to help B2B organizations hit revenue goals, has launched the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers.