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He will oversee the region’s commercial strategy, focusing on scaling AI-driven systems for enterprise clients.

Roy Armale joins from WPP, where he served as chief product and growth officer at WPP Open, the group’s AI-based marketing operating system.

S4 Capital is expanding into premium documentary filmmaking with Chasing the Dream, a feature film set to stream globally on Disney+.

The offering combines AI moderation with human expertise to provide deeper insight into consumer behavior and decision-making.

At the headquarters of Tony’s Chocolonely in Amsterdam, Marketing Report sat down with Rory Sutherland for an extended conversation following his keynote.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

The partnership unites two South Carolina–based organizations focused on purpose-led work and community impact.

The report finds that 67 percent of C-suite marketing and agency leaders believe the existing advertising model may last no more than five years, while perceptions that generative AI is devaluing agencies have more than doubled year on year.

The Public Relations and Communications Association (PRCA) has confirmed Hotwire UK as its latest corporate member, strengthening its network of agencies operating across the communications sector.

Tony’s Chocolonely has grown into one of the most distinctive brands in the global food industry. The Dutch chocolate company combines a clear social mission with a recognisable marketing approach, where storytelling, product design and distribution come together

The agency will lead digital strategy and operations across performance, customer relationship management, and creative development for all three clients.

The research draws on a national survey of 500 consumers and suggests that safe, category-conforming marketing strategies are reducing brand preference and pricing power.

This approach provides a more representative picture and allows for like-for-like comparisons by excluding entities below the statutory reporting threshold of 250 employees.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.

The event took place at a sold-out Coca-Cola Arena before over 10,000 spectators, providing a high-pressure test of ergonomics while emphasizing the Magnite’s class-leading roominess.

The National Basketball Association and The Coca‑Cola Company have announced a global marketing partnership, restoring Sprite as the league’s Official Global Soft Drink Partner.

Jessica Farrell will report to Pauly Grant, chief talent officer ANZ and APAC, and work with agency and people leaders across Australia to strengthen collaboration and performance.

The partnership covers strategic media planning and buying, creative automation, digital channel optimization, and organic social content, all managed under a single team to drive measurable business outcomes.

The collection combines House Beautiful’s style expertise with Worktop Express’s product knowledge to deliver worktops that are both functional and visually appealing, designed for modern living.

Under the agreement, LOUD Collective will provide advisory, brand strategy, and operational support, alongside AI-driven technology solutions to support ASCEND’s scaling efforts.