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The innovation aims to connect fans through shared musical interests, turning a simple ‘cheers’ into a way to meet like-minded people.

Droga5 São Paulo has launched the second phase of its Lifeless Flag campaign for SOS Oceano, highlighting the interdependence of Brazil’s oceans and forests.

The out-of-home activation reimagines KFC’s iconic structures to highlight the addition of fried chicken kebabs to its menu, creating a visual link between the brand’s signage and traditional döner preparation.

Developed in collaboration with McCann, the campaign centres on the role of questioning assumptions and challenging conventional thinking in financial markets.

Drawing inspiration from the biomes of Brazil’s Midwest—including the Cerrado, Pantanal, and Amazon—the campaign uses the dust kicked up by Jeep vehicles as a visual metaphor for transformation and the creation of new paths.

The campaign blends nostalgia, satire, and investigative storytelling to spark conversation across sports and culture audiences.

At the heart of the campaign is Hyunjin, whose style and stage presence convey the energy and free-spirited attitude central to Guess?’s identity of being young, timeless, and adventurous.

Created by LePub, the initiative responds to ongoing challenges in the hospitality sector, where traditional bars face increasing pressure from rising costs, shifting consumer habits, and competition from larger or more specialised venues.

Developed by DUDE Milan, the campaign uses humour to position the product as an alternative rather than a replacement to traditional kebabs.

The work introduces the concept Impressive in Every Detail, shifting toward a more product-led approach that highlights how the SUV’s features support everyday driving.

Developed with The Bank Collective by WPP and led creatively by Folk VML, the platform reflects a shift in how the bank supports customers at key financial moments.

Pepsi and UC3 will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.

The work draws on national research showing a disconnect between Australians’ awareness of sun safety and their behaviour inside vehicles.

The campaign combines creative thinking with concrete action, turning bars into legal entry points that guarantee free, unrestricted access to the sea.

The campaign combines on-the-ground activations, digital storytelling and community engagement to raise awareness of the need for safe, affordable housing.

The integrated campaign centers on the idea that reading enhances existing passions, aiming to shift perceptions away from reading as a chore and toward a more relevant, everyday activity.

Created with Atlanta-based agency Fitzco, the campaign builds on the brand’s existing We Love Bugs platform and introduces a character designed to connect with audiences in social environments.

The initiative introduces a refreshed logo and visual identity, a new sonic identity, and partnerships spanning music, basketball, spicy food, fashion, and street culture.

The campaign, developed by Juxtapose Studio, highlights confidence, balance, and vitality, with playful touches that align with both Lohan’s persona and Health-Ade’s mission to empower people to follow their gut.

The campaign centers on a lighthearted film that shows grandchildren playfully using crochet as a way to persuade grandmothers to swap their usual mayonnaise brand for Heinz.

The campaign speaks to Millennial caregivers who juggle self-doubt while caring for those they love, reminding everyone that the most important smiles are the ones they give themselves.