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Logitech increases use of post-consumer recycled plastic at scale
Logitech International, a design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale
TikTok announces new partnership with Shopify and Sony
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Reprise launches global eCommerce unit, Reprise Commerce
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Finland's F-Secure named Authorized Security Lab for Amazon's Alexa Voice Services
F-Secure Consulting has become one of Amazon's few Authorized Security Labs (ASL) trusted to assess Alexa Built-in devices against Alexa Voice Services' (AVS) security requirements.
VICE Media launches multimedia project produced from user-generated content
VICE Media Group has announced the launch of Source Material, an innovative and gripping multimedia project from VICE World News.
[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
RTL Group sells shareholding in BroadbandTV
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
Ericsson selected as BT’s 5G partner for London and major UK cities
BT and EE customers are set to benefit from Ericsson 5G Radio Access Network (RAN) connectivity following the company’s selection as BT’s 5G RAN provider in the UK capitals London, Edinburgh, Belfast and Cardiff and other major cities.
Locala’s drive-to-store technology certified by the Mobile Marketing Association
Nearly half of the world population owns a smartphone with integrated user positioning software today.
WPP appoints Dr. Ya-Qin Zhang to the Board
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021.
Virgin Media launches Google Smart Home trial in The UK
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Locala launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season
This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend.
Samsung unveils new SD cards for content creators and photo enthusiasts
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring speeds and improved durability.
eMarketer, Starcom Worldwide, GlobalWebIndex release annual report on state of global media
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Sony Europe launches the Apple TV app on select smart TVs
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
Facebook ranks top globally in mobile app advertising
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
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