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MediaCom appointed Uber’s global media agency

08-10-2020 | 09:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.

Nielsen upgrades ad intel platform with richer advertising spend data

08-10-2020 | 08:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.

SAP commits 5 per cent of addressable spend to support social enterprises

07-10-2020 | 10:06:19
SAP has announced 5 & 5 by '25, a corporate initiative targeting five per cent of addressable spend with social enterprises and with diverse businesses by 2025.

[Vacancy] Logitech is looking for a Customer Success Manager

05-10-2020 | 08:48:00
Logitech is directly looking for a Customer Success Manager

Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake

02-10-2020 | 07:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.

Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands

30-09-2020 | 16:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.

Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge

30-09-2020 | 16:05:00
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.

Nokia signs UN pledge calling for renewed global co-operation

29-09-2020 | 09:46:29
Nokia President and CEO, Pekka Lundmark has signed a joint UN Statement, UNITED IN THE BUSINESS OF A BETTER WORLD which was presented to the UN Secretary General

GroupM UK agencies attain new IAB certification on brand safety

24-09-2020 | 10:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 

Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform

24-09-2020 | 10:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.

Verizon Media introduces platform capabilities to enhance live streaming experience

23-09-2020 | 07:52:31
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.

ReverseAds launches world's first reverse-engineered search advertising

22-09-2020 | 15:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.

Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks

22-09-2020 | 09:03:00
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.

VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance

22-09-2020 | 08:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.

Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers

21-09-2020 | 14:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.

Rokt appoints Pascal Ehrsam as SVP of Marketing

19-09-2020 | 07:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.

Dynata acquires CrowdLab to grow brands and consumer research footprint

18-09-2020 | 20:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.

Samsung Partners with d’strict to create content for smart signage

18-09-2020 | 17:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.

Amazon announces first recipients of investments from $2 billion Climate Pledge Fund

17-09-2020 | 20:03:00
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.

Global advertisers unveil a new approach to cross-media measurement

17-09-2020 | 14:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.

SEMrush acquires Poland's SaaS PR tech startup Prowly

17-09-2020 | 10:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.


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