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Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos

The agency will expand its remit to cover consumer communications for the company’s Pukka and PG tips brands, in addition to its existing trade work.

The tool provides insights into narratives and language that are most likely to perform effectively across digital channels, while also offering strategies to counter misinformation.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

The appointments follow a competitive review aimed at expanding the brand’s reach beyond breastfeeding support into broader postpartum care, early parenting, and product development.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.

Brand authority is what drives credibility. It is what convinces a journalist to call you for comment and what persuades a customer to listen without hesitation.

The publication examines how collaboration, artificial intelligence, and new financing models are shaping responses to global health challenges.

The acquisition adds more than 27 destination organizations to Paradise’s client portfolio and brings eight public relations specialists into the agency.

The appointment follows the recent nomination of Provit Chemmani as CEO Africa, based in Johannesburg.

This commitment was recently formalized when Red Ribbon signed the Clean Creatives pledge, vowing to refuse any future work with fossil fuel organizations.

A growing number of communications, advertising and marketing agencies are cutting ties with fossil fuel organizations, their trade associations and front groups.

The extension allows additional time for the merger process to advance.

The move follows the July acquisition of New Jersey-based healthcare agency Triple Threat Communications, which will now operate as Deerfield.

With this step, the agency joins a growing movement in the communications sector that aims to distance the industry from coal, gas, and oil.

The new group will act as a collaborative platform for PR professionals across sectors. Its goal is to provide tools, knowledge and guidance to help organisations communicate their sustainability strategies with clarity and credibility.

Artificial intelligence is now disrupting that model, reshaping how people search, evaluate, and trust information.

The television industry is undergoing a major transformation. With the explosion of streaming platforms, on-demand content, and fragmented viewing habits, traditional TV measurement methods have struggled to keep pace.

With this appointment, Citroën highlights the importance of communications as part of its strategy and brand development.