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Search is undergoing a radical change. No longer confined to Google’s blank search bar, it has exploded across social and video platforms, reshaping how consumers discover, research, and buy.

This marketing initiative marks the next major milestone in NextTrip’s vision to inspire global travelers through original content and convert interest into bookings through its connected media-to-commerce platform.

The partnership marks the start of an ambitious three-year collaboration designed to elevate Stagecoach’s visibility and deepen its connection with millions of passengers across the UK.

The company attributes this momentum to robust client wins, continued investments in artificial intelligence, and strong performance in North America.

The latest data reveals a striking drop in sentiment, but also highlights a sector actively recalibrating in response to growing uncertainty.

Purpose — once considered aspirational — is now operational. Social impact and business sustainability are not add-ons; they are imperatives.

The results highlight a marked decline in agency confidence worldwide as macroeconomic pressures and strategic reassessments continue to reshape the sector.

It reflects Omnicom’s commitment to flexibility, innovation, and deep specialization, adapting to an ever-changing landscape and ensuring it delivers the best fit solution for clients.

With over 25 years of experience in strategic roles, Shona began her career at Ogilvy Paris in 1995 before rising through the ranks in several WPP group entities.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

CANARY FOR CRISIS builds on FINN’s global crisis capability and addresses the fundamental shift in crisis dynamics

The acquisition augments Deerfield's existing marketing, communications, media, and data analytics capabilities with greater depth in strategy, creative, digital, and medical communications.

Commencing in July, the partnership will see the team at Ogilvy PR manage strategic communications activity for Tourism New Zealand in Australia, including earned-first creative campaigns and brand storytelling.

Because Oasis is no longer just a band. It's a brand. A cultural export that can claim an entire city... even a religion!

Nicola will work closely with Ogilvy’s EMEA’s Management Team, driving Ogilvy PR’s proposition and growth across the region, reporting to Ogilvy PR global CEO, Julianna Richter and Patou Nuytemans, Ogilvy EMEA CEO.

Waddington stepped into the position of interim CEO at the request of the PRCA’s management board in January. 

Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.

Prain Global and Serviceplan PR & Content will contribute their local expertise to the collaboration and aim to strengthen their market positions in Europe and Asia through the alliance.

Aggressive trade policies, escalating tariffs, and geopolitical uncertainty have become direct disruptors of budgets, consumer sentiment, and brand strategies.

In the last few weeks, major players in marketing, consulting, creative, advertising and technology have announced solutions and partnerships that points to how they are investing heavily in AI to transform how they serve clients and enhance internal workflows.

As part of its collaboration with PetAg, 5WPR will provide ongoing media outreach throughout the year that highlights the brand's full product lineup.