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The study, carried out by Betano Casino, reviewed the official walkout songs used by all 20 Premier League clubs.

The research, produced by Serviceplan Group in partnership with the University of St. Gallen and Heidrick & Struggles, outlines how AI is accelerating a fundamental shift in the role and requirements of marketing leaders.

The results indicate that combining both channels can significantly strengthen outcomes for emerging brands, particularly those without established brand identities or previous experience with streaming placements.

Brands are increasingly treating creators as a distinct media channel, reshaping the way they plan and measure campaigns.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

The findings show confidence returning to the market, with most respondents preparing to increase their budgets and prioritise long-term brand growth.

As streaming reshaped viewing habits, the long-valued first in break position has shifted to what LG Ad Solutions identifies as the first on screen moment.

The study highlights how infrastructure, intelligence, and trust are becoming central to the sector, driven largely by expanding AI adoption and changing player expectations.

Surveying 6,000 consumers across Egypt, Morocco, Ethiopia, Nigeria, South Africa, and Kenya, BCG found sentiment at its lowest (-23%) since 2018, with most consumers concerned about finances.

The study focuses on individuals who Ipsos describes as early adopters shaping market direction and purchasing behavior.

Artificial intelligence is rapidly transforming modern advertising, driving change across media planning, creative optimization, and audience engagement.

The study highlights rapid growth in digital connectivity outside major cities, alongside continued reliance on traditional media.

The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

The 2025 edition identifies the rise of the AI-powered buyer as a defining shift in global B2B behaviour, positioning Asia Pacific as a leader in this transformation.

According to the report, content media — including entertainment and information formats — attracts 58 per cent of ad investment, with streaming TV recording the strongest growth at 12.5 per cent year on year

The study identifies a major shift toward marketing models powered by intelligence and automation, describing an industry where the funnel evolves into a fluid, adaptive customer journey.

Now in its 16th edition, the annual report examines how automation, artificial intelligence, and cultural convergence are transforming how people connect, consume, and discover.

With over 100 years of experience, the Louwman Group is one of the largest car distributors in Europe. Besides vehicle sales, the company operates in retail, leasing, financing, logistics, and healthcare.

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The study underscores that for PR professionals to succeed today, credibility must be earned continuously—by blending the authority of traditional media with the reach and immediacy of social platforms.

The study, Unlocking the value of Values-Driven Marketing, shows that embedding values in advertising increases ad preference, likability, relevance and overall campaign performance.