Tagresults

The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

Gate One, the digital business transformation practice within Havas, has announced that Ben Tye, previously Partner, will become Managing Partner. 

Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process.

The report finds that consumers are in their Slow Living era, known as ‘The Great Deceleration’ slowing down their lifestyles and opting for a mindful approach to the year ahead.

The collaboration aims to accelerate the digital transformation of Club spaces and elevate the Real Madrid fan experience as part of the new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.

January was one big celebration month in the tech world. No dry January, the new year kicked off as a month-long party.

Infosys, a global player in next-generation digital services and consulting, has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo.

Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.

After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

Dentsu’s AI strategy, to provide safe and pervasive use of tools across the global business for the development of both client-ready products and operational innovations, is already yielding impactful results.

The campaign presents several takeaways that brands should consider when working with influencers, from identifying the right creators to collaborate with, to forming partnerships that are holistic, impactful, and beneficial to all sides.

He started as an intern at iO in 2017 and grew to become Service Line Director Marketing.

Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers.

Generative AI shows incredible promise in transforming software development and application modernization.

The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.

Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

Apple has achieved exceptional brand value growth this year, increasing by $219billion (74%) to U$517 billion, reclaiming its title as the world's most valuable brand.

Over the few years, E-commerce has promptly geared its popularity thanks to the ease and simplicity in changing the items and services throughout distinctive regions in the arena. There are 2.14 billion eCommerce shoppers out of around 8 billion people globally.

Since Havas Media Network scaled CSA globally in June of 2023, the offering has launched in 12 countries, encompassing more than 250 team members, and implementing over 450 projects in 2023.