Sticker Ventures announces first close of inaugural fund, targets $50m for Israeli consumer startups

Sticker Ventures, a new early-stage venture capital firm focused on Israeli consumer startups, announced the first close of its $50 million debut fund.

Sticker backs Israeli entrepreneurs building in categories such as consumer apps, marketplaces, AI-driven services, and ecommerce brands. The fund invests in early rounds and works closely with founders to scale product, brand, and growth by bringing capital, go-to-market expertise, and strategic support from its LP base of consumer investors and entrepreneurs.

Daniel Cohen, General Partner, Sticker Ventures: "It's finally consumer's moment in Israel. Roughly 20% of Israeli startups are building for consumers, yet only a small share of venture capital is going their way. The wave of recent exits - Oddity, eToro, Superplay, Resident - signals massive momentum. We built our fund to be the go-to VC for Israeli B2C founders."

Sticker's LP base includes a mix of successful entrepreneurs, general partners at top-tier VC firms in the US and Israel, family offices, and a number of VC funds directly investing. The team includes Ophere Evan as an Analyst and Gil Eyal as its first Venture Partner, based in NY.

Oren Charnoff, General Partner, Sticker Ventures: "There's a lot to be excited about - AI is changing the game for consumer products, Gen Z is setting new expectations, and ecommerce is winning in a big way when it's built on strong fundamentals - That's what we're backing."

www.sticker.vc

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