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[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
[Vacancy] ViacomCBS is looking for a Coordinator Product Fulfillment
ViacomCBS is directly looking for a Coordinator Product Fulfillment
fuboTV acquires French live TV streaming service Molotov
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[eMarketer] Mastercard launches crypto cards in Asia to tap into demand for digital currencies
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
VICE Amsterdam and Google Nest announce new content collaboration
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
SAP awarded Terra Carta Seal for commitment to sustainability
The inaugural 2021 Terra Carta Seal recognizes global companies that are driving innovation and action toward the creation of genuinely sustainable markets.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
MediaMath and IBM Watson Advertising deliver addressable weather-based ad solution
IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets.
[eMarketer] Facebook ad spending on an upward trajectory
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Global streaming market still growing, up 21 per cent worldwide, Conviva data
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
afriQloud and whitesky.cloud have put the foundation in place for a federated EMEA cloud infrastructure
In partnership with the European company whitesky.cloud, afriQloud has designed a completely new architecture for affordable and local cloud services.
BuzzFeed names Amita Tomkoria to lead Investor Relations
In her role leading BuzzFeed’s global investor relations strategy, Tomkoria will be responsible for building strong relationships with the investment community while communicating BuzzFeed’s long-term vision, business model and financial performance.
[eMarketer] Netflix to spend more on original programming
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
Mastercard and partners advance the future of sustainable commerce
As part of its net zero strategy, Mastercard had already committed to meet its existing science-based targets (SBTi) for greenhouse gas reduction, which are aligned to the United Nations Business Ambition for a 1.5°C future.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
[eMarketer] Shopify bets on new features to capture cross-border ecommerce market
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.
Liana Technologies acquires majority of Swedish marketing technology provider Ungapped
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.
Interactive Advertising Bureau announces two executive appointments
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
Hearst Magazines names Kabir Seth Senior Vice President of Product and Technology
The announcement was made by Hearst Magazines President Debi Chirichella and Interim Head of Hearst Media Platforms Rajiv Pant, to whom Seth will report.
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