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Google and Essence launch contextual advertising powered by machine learning with Guardian Australia

26-11-2021 | 11:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.

Financial insights and media company Investor Scene launches in Canada

25-11-2021 | 13:20:45
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.

Online shopping site LOHACO adopts Xandr’s Monetize Ad Server

25-11-2021 | 13:17:40
With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers. 

[Vacancy] Outbrain is looking for an Office Manager - Part time- (25h)

24-11-2021 | 12:20:00
Outbrain is directly looking for an Office Manager - Part time- (25h)

[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager

24-11-2021 | 12:13:00
Outbrain is directly looking for a Programmatic Technical Operations Manager

[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology

24-11-2021 | 11:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology

[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint

24-11-2021 | 09:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.

ViacomCBS announces new global deal with Twitter

23-11-2021 | 14:17:48
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.

Samsung Electronics expands its ‘Green Chip’ line-up to reduce carbon emission

23-11-2021 | 14:14:00
Samsung’s automotive LED packages also had their carbon footprint verification, a first in the industry for automotive LED packages, further expanding Samsung’s portfolio of eco-conscious ‘green chips’.

E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing

23-11-2021 | 14:10:32
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.

Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth

23-11-2021 | 14:06:17
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.

[eMarketer] Social media key to product discovery for Gen Z

23-11-2021 | 14:01:11
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.

iO acquires Dutch content agency Entopic

22-11-2021 | 14:32:18
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.

Outbrain acquires video intelligence AG platform, expands brand and video offering

22-11-2021 | 14:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.

[eMarketer] US leads in health tech funding

22-11-2021 | 13:51:55
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.

Yahoo and BuzzFeed expand partnership across programmatic, identity and content

20-11-2021 | 12:49:36
With the partnership, BuzzFeed will leverage Yahoo’s unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.

Global ad tech company The Trade Desk advances partnership with NBCUniversal

20-11-2021 | 12:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.

Nokia sets sights on 100 per cent green electricity by 2025

20-11-2021 | 11:22:26
Nokia has called for accelerated digitalization and green energy uptake, as well as setting its sights on 100% renewable electricity in its own operations by 2025.

[eMarketer] Connected TV catches attention of US population

20-11-2021 | 11:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.

[eMarketer] Samsung bets on 5G to inspire the future of smart hospitals

19-11-2021 | 11:34:00
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.

Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube

18-11-2021 | 16:16:08
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.


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