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foodora and GUT elevate home dining with ‘the reserved sign’ campaign rollout
Building on their previous collaborations to reposition delivery as an empowering and exciting choice, the campaign introduces a clever new creative device
Ad agency Humanaut wins Big Green Egg Account, launches rebrand
Independent ad agency and video-production company Humanaut will be ensuring that a great many Big Green Eggs will find homes just in time for summer’s peak grilling season.
McVitie’s appoints We Are Social to lead social media strategy across Europe
We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden.
Nissin Foods USA taps Cornett as creative and social agency of record
Cornett will lead strategy, creative, and social media efforts for Nissin Foods, with a focus on driving relevance, differentiation, and engagement across its core portfolio.
McDonald’s Saudi Arabia drops menus to prove customers know their favourites by heart
To showcase the love people in Saudi Arabia have had for the brand for over 30 years. The kind of love where they don’t even need to look at the menu to order their favourite McDonald’s products.
Joe Public turns bone phobia into viral comedy for Chicken Licken
The campaign launched with a film that focused on the plights of the bone-phobic few. It showed South Africans from different walks of life, coming together and sharing their harrowing, yet humorous, bone encounters.
Weetabix OOH campaign takes over London’s rail and underground stations
BBH helped Weetabix tap into this insight with a series of OOH posters depicting a text conversation. Each execution poses a different life conundrum, with the reply simply reading as three Weetabix in the style of an ‘ellipsis’, filling the awkward silence with the energy needed to manage the situation.
Hellmann’s gets in the game with AI tool that knows when gamers are hungry
Called "Hungry Games", the technology aims to help Brazilian gamers maintain high performance by monitoring them and signaling when they should eat to avoid a drop in performance.
Burger King calls out artificial ingredients in fast food with provocative campaign
Developed by AlmapBBDO in partnership with StreetWise, the campaign uses a creative, provocative approach to invite people to reflect on the fact that artificial ingredients commonly found in other fast-food items are also used in completely industrial objects.
OREO dunks into the milky way
To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk!
Domino’s Pizza extends partnership with WorkInProgress agency through 2027
The independent agency, based in Boulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints, which now includes social AOR duties.
Carl Buddig & Company appoints Havas as marketing agency of record
Through a fully integrated account, Havas will lead all media, creative, social, and digital efforts for Carl Buddig & Company including Buddig, Old Wisconsin including its new Yumbo brand, and more.
Double Char Delivery takes to the skies, streets, and waves in new habit burger campaign
The campaign—designed to celebrate Habit’s recent number-one position on USA TODAY 10Best Burger list—embraces the simple insight that while many people already love the brand, there are still plenty who have yet to experience its award-winning signature Double Charburger.
Folk VML partners with Safefood on food safety campaign
Folk VML has been appointed by Safefood to deliver its latest food safety campaign, tackling cross-contamination in home kitchens.
A&W enlists Canadian burger lovers for new ad spots featuring the Teen Burger
To truly speak to what makes the Teen Burger the best-tasting, A&W conducted a tasting for the 15- and 30-second spots and brought together true Canadian burger lovers nationwide to speak to its taste.
New World takes Easter to the next level with scented bus stops
Nothing says Easter like the smell of freshly baked hot cross buns. To celebrate this Easter classic, New World and DDB Aotearoa have created an all-consuming sensory experience that will have hot cross bun lovers hopping to the shops this Easter.
Nature’s Path appoints Citizen Relations as PR partner for major US expansion
Following a successful 2024 campaign in Canada, the organic foods pioneer has brought the award-winning integrated agency on board for a 2025 relaunch into the US market.
Pepsi launches campaign letting customers create custom dishes with AI
Tailored to each customer’s taste, the project, created by AMPFY , encourages creative food choices and expands consumption possibilities.
McDonald’s is the world’s most valuable restaurant brand, report
McDonald’s has become the world’s most valuable restaurant brand, with its brand value up 7% to $D40.5 billion. According to Brand Finance research, this rise is largely driven by an increase in its Brand Strength Index (BSI) score, which has climbed from 82.9 in 2024 to 90.5 out of 100, earning an AAA+ rating.
HEINZ introduces chip dip to encourage potato chip lovers to pair Ketchup with chips
The brand is settling the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips.
KFC unveils 'original fake games' campaign, replacing fake ads with real fun
KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading "fake game ads" cluttering your social feeds into actual playable mobile games.
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