Carl Buddig & Company appoints Havas as marketing agency of record

Havas has announced its selection as the marketing agency of record to unlock transformative business growth for Carl Buddig & Company, the family-owned and operated manufacturer of quality meats and snack products such as Old Wisconsin and Kingsford.

Through a fully integrated account, Havas will lead all media, creative, social, and digital efforts for Carl Buddig & Company including Buddig, Old Wisconsin including its new Yumbo brand, and more.

With the power of Converged, Havas remains steadfast in its commitment to delivering experiences through its integrated Village model, bringing creative storytelling, integrated campaigns, and strategic media planning to evolve Carl Buddig’s market presence.

This partnership will integrate creative storytelling with data-driven consumer journey mapping, social, and personalization, supported by end-to-end media planning and buying across channels. It will also incorporate shopper marketing strategies and retail media optimization, ensuring Carl Buddig connects with today’s consumers at every touchpoint.

Matt Barlow, VP of Brand and Commerce Marketing, Buddig and Company: “As a family‑owned company, our values and commitment to producing quality products have driven our continual growth. However, we recognize we’re at a turning point for the brand and how we all consume media is constantly evolving, which is why it’s imperative to meet consumers with the right message, in the right medium, at the right time. Partnering with an agency that shares our values, like Havas, while having media and creative under one roof, gives us a transformative combination of creative excellence, scale, agility, and innovation that strengthens our brand and deepens our connection with consumers.”

Greg James, CEO, Havas Media Network North America: “By combining the power of our media, technology, and creative expertise through our Converged strategy, we are able to deliver meaningful solutions tailored to Carl Buddig’s business goals. As a cherished national brand that has proudly remained family‑owned for four generations, Carl Buddig is a perfect partner for Havas, with our proven history of transforming legacy brands into market leaders supercharged by the latest data, technology and AI to build authentic consumer connections.”

Kat Ott, President, Havas Chicago: “We’re so incredibly excited to work with Carl Buddig as a true business partner across creative and media to help them unlock new opportunities for brand elevation, awareness, and growth.”

The first work between Havas and Carl Buddig and Company debuts in Summer 2025.

www.havas.com

www.buddig.com

Follow Marketing Report on LinkedIn