Tagresults

For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.

The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

The company, which holds certified partnerships with media leaders Meta, TikTok and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester.

Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.

Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.

The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.

New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.

Opt Out Advertising is a startup that helps publishers, agencies and advertisers with the transition to cookieless advertising by offering a clean, privacy-friendly way of monetizing opt-out inventory in the online advertising industry.  The Co-founderTom van Bentheim elaborates.

They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

WPP and BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, have announced a new strategic partnership offering omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.

Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.

MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.

Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.

Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.

This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.

Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.

Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.