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TikTok joins the Coalition to End Wildlife Trafficking Online
TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.
Channel 4 and E4 launch on TikTok
The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.
[eMarketer] Gen Z drives social media penetration in Canada
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Snap acquires tech startup Fit Analytics
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
[eMarketer] Chinese short-video apps are racing to expand their social commerce offerings
Short-video leaders Douyin and Kuaishou have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
[Vacancy] ViacomCBS is looking for a Manager Bi & Research EMEAA (Temporary)
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
[eMarketer] US adults spent an average of 7 hours, 50 minutes per day with digital media in 2020
A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. Data from eMarketer shows that US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year.
[eMarketer] Ban social media bullies for good, half of US adults say
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
Twitter partners with Google Cloud to improve data insights
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
[eMarketer] Marketers in China can leverage WeChat for Lunar New Year campaigns
Chinese multi-purpose app WeChat is entering its second decade. Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years.
[eMarketer] Smartphones lead in consumption of digital media among US adults
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
[eMarketer] Social media most likely to experience brand risk incidents in 2021
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Top four social networks boast 8 billion active users in third quarter of 2020
In the third quarter of 2020, Facebook inched closer to becoming the first social network with 3 billion users
GroupM promotes Kieley Taylor, Amanda Grant to global platform roles
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.
Alexis Nasard appointed Kantar CEO
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
Instagram expands shopping to IGTV and reels
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
[Column] Fleur Willemijn van Beinum: Social first
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
WPP agencies partner with World Woman Foundation for digital women empowerment campaign
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.