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[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy

20-01-2021 | 17:07:00
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.

Netherlands national trade association Outreach joins World Out of Home Organization

20-01-2021 | 10:06:02
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands

16-01-2021 | 10:04:00
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations

Dutch marketing firm Candid acquires brand design company Millford

11-01-2021 | 12:00:11
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.

[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021

08-01-2021 | 15:16:00
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.

GoodHabitz selects digital agency Dept to drive marketing and data strategy

22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.

Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal

15-12-2020 | 11:34:35
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.

Mediahuis receives nod to acquire NDC mediagroep

03-12-2020 | 11:01:11
Mediahuis has received the approval of the Dutch competition authority Autoriteit Consument & Markt (ACM) for the acquisition of NDC mediagroep.

Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities

01-12-2020 | 12:38:52
Exterion Media The Netherlands will now offer the option of audience-based purchasing across environments such as street, roadside, shopping centres and petrol stations in addition to its more traditional location-based purchasing routes.

Heineken appoints James Thompson as Chief Commercial Officer

24-11-2020 | 13:04:02
Heineken has announced the appointment of a new Chief Commercial Officer.

OKCoin announces 5X referral reward for Netherlands customers as part of continued European expansion

20-11-2020 | 14:51:00
OKCoin, the global, regulated fiat-focused crypto asset exchange, is celebrating continued expansion in Europe in anticipation of regulatory approval from the Dutch Central Bank this year with a limited promotion for Netherlands customers.

Dutch non-profit start-up Spacebuzz awarded  four international Lovie Awards

19-11-2020 | 12:28:00
ESA astronaut André Kuipers’ SpaceBuzz won four prizes during the 10th annual international Lovie Awards presentation: Two Jury Lovie Awards – Best Narrative experience and Virtual Reality – and two People’s Lovie Awards from public votes.

Digital Design Agency BASIC joins Dept

19-11-2020 | 10:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.

blowUP media expands digital OOH network  in Tilburg Netherlands

18-11-2020 | 11:43:32
blowUP media is expanding its Digital Out of Home network The Collective® with high-quality digital screens in the recently renewed city centre of Tilburg.

[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers

17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.

Outbrain appoints Magdalena Flick as Managing Director of Benelux

13-11-2020 | 11:35:00
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.

Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit

10-11-2020 | 09:50:13
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.

Coca-Cola transitions to recycled plastic packaging in Netherlands and Norway

10-11-2020 | 09:46:31
Coca-Cola is the first company in the Netherlands and Norway to bottle its entire portfolio of locally produced beverage brands in 100 per cent recycled polyethylene terephthalate (rPET) packaging.

Heineken appoints Yolanda Talamo as new Chief People Officer

05-11-2020 | 10:34:38
Heineken’s Chief Human Resources Officer Chris Van Steenbergen will retire as Executive Team Member on 1 January 2021, following a distinguished career at Heineken and other companies.

[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands

03-11-2020 | 13:20:05
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.

Heineken acquires Strongbow brand in Australia

30-10-2020 | 10:05:00
Heineken has announced that it is acquiring cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s.

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