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Swvl Holdings, a global provider of transformative tech-enabled mass transit solutions, announced a definitive agreement to acquire Zeelo, the UK's largest smart bus platform and technology scale-up, measured by bookings.

The International News Media Association (INMA), Google, and FT Strategies kicked off the third edition of the Google News Initiative (GNI) Subscriptions Academy for Europe

Genuine Parts Company (GPC), announced an acquisition for its European Automotive business. Alliance Automotive Group (AAG), the Company's wholly-owned automotive distribution company based in London, U.K., acquired Lausan.

Integrated Media Technology (IMT), announced that World Integrated Supply Ecosystem (WISE), entered into a distribution agreement with KMF Malaysiawe, to sell and distribute Halal products in France, Germany and the UK.

The new members are: DoohClick, Media Resources, 1805 Media Marketing, SDE Media, Schindler, Allvision, W Group, adtrackmedia, Captivate and Branded Cities.

Mediahuis is directly looking for an Investment Associate (Amsterdam/Antwerpen)

Wenneker Group has changed its name to PAKT. The group includes Wenneker.Amsterdam, Nosh Foodfilms, Peek, Wenneker.be, Crush, Volstok and Bsmart.

Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as General Manager, EMEA.

Fitch Solutions, a leading provider of data, research and analytics, announced it will cease the provision of its products and services to customers who are located in Russia in order to comply with European Union sanctions.

Jackery, the global leader in providing portable power station and solar panels, announced its European market expansion into three brand new countries; Spain, France and Italy.

iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.

Eni and Air Liquide have entered into a collaboration agreement aimed at assessing decarbonization solutions in the Mediterranean region of Europe, focused on hard-to-abate industrial sectors.

While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.

As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.

Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.

The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.

WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.

IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)

The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

The European Commission announced an investment of over €110 million into LIFE programme integrated projects for environmental and climate protection, selected after a call for proposals covering the year 2020.