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fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, announced the opening of its tenth office in Milan.

The targets focus on the areas where we can achieve the greatest positive impact and cover SEB’s lending commitments to the oil & gas, power generation, steel, car manufacturing, and Swedish household mortgage sectors.

Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.

These announcements while unique are also poised to benefit content creators.

Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.

They come from acros the OOH ecosystem including major OOH service providers, national media owners and a national media agency.

Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.

Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite.

The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.

 Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.

Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 

But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.

Rail Baltica's purpose is to provide sustainable passenger and freight service between participating countries and improve rail connections between central and northern Europe.

In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.

Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.

In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.

Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).

JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.

Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.

Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.