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Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 

But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.

Rail Baltica's purpose is to provide sustainable passenger and freight service between participating countries and improve rail connections between central and northern Europe.

In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.

Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.

In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.

Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).

JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.

Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.

Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.

The new joint venture, with Anja van Niersen as appointed CEO, is expected to have a significant role in supporting the European Union’s Green Deal for carbon-neutral freight transportation by 2050.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.

The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.

Lifestyle retailer MINISO announced it has unveiled its latest store in Naples, Italy. This marks the third store that MINISO has opened in the country in less than a month, following the successful opening of two others in April.

Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.

Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.

In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.

With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.

The partnership will see the first programmatic DOOH campaign launch in The Netherlands for fashionable DTC eyewear brand, Ace & Tate, across JCDecaux screens via the VIOOH platform.