Aleph and Reddit ink deal to service advertisers in European emerging markets
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
The partnership will grant advertisers of all sizes and across all industries in select markets in Europe* and Central Asia** access to Reddit's global advertising opportunities, enabling advertisers to reach Reddit users in their local markets and beyond.
Reddit is home to more than 100,000 passionate communities that cannot be found anywhere else online, and is made up of people actively seeking information through the most open and trusted conversations on the internet. These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.
Harold Klaje, EVP and President of Advertising and Sales, Reddit: "Our partnership with Aleph will open Reddit's door to advertisers in new and strategic regions, helping to meaningfully connect these partners with their target audiences while delivering on our mission to bring community, belonging and empowerment to everyone in the world. We are excited to work with Aleph and leverage their impressive international network to reach even more advertisers globally, and set them up for long term success on our platform."
Gaston Taratuta, CEO, Aleph:"Aleph's mission to elevate previously underserved markets and support communities who have had limited access to the global digital ecosystem aligns well with the active participation of Reddit users who visit the platform to exchange ideas, gain new insights and grow their knowledge on their favorite topics. With this new partnership, Reddit also shares our commitment to equalizing the digital advertising industry and creating the opportunity for all people and businesses to thrive.”
