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Canadian women aged 35-64 are a priority audience for advertisers this holiday season, report
The survey also found that early shoppers are taking advantage of the multiple discount opportunities this season, stating that they are 76% more likely to spend over $500.
Glen Ventures secures $5m investment mandate to drive commercialization of healthtech innovations in Quebec
Glen Ventures has been awarded a $5 million investment mandate by the Eurêka Investment Fund to advance early-stage health care technology startups in Quebec.
Toyota Canada launches brand platform to deepen connections with Canadians
Using its 60th anniversary in Canada this year as a launchpad, Toyota worked with long-time agency partner, Saatchi & Saatchi, to refresh its brand positioning and introduce a new creative platform.
Rona selects Cossette Media as its media agency
As part of this collaboration, Cossette Media will play a key strategic role in strengthening brand recognition and driving RONA’s growth on a national scale.
WPP names Kevin Johnson as President in Canada
In addition to his deep understanding of the Canadian media landscape, Kevin is recognized for his commitment to fostering a collaborative and inclusive work environment.
Canadian wine management platform InVintory secures $2.3m seed funding to expand into enterprise
InVintory, a Canadian cutting-edge wine management platform, has raised $2.3 million seed round funding to fuel its expansion into the hospitality and storage industries
Make-A-Wish Canada selects Zulu Alpha Kilo as creative agency of record
Following a competitive review process, Zulu Alpha Kilo was selected for their outstanding strategic and creative capabilities.
Air Canada encourages travelers to explore international destinations in new campaign
The campaign, developed by FCB, launched in several U.S. states, captively illustrates the many international destinations accessible to the American travelling public.
Dentsu Canada and Optable announce innovative partnership
In a world where brands are losing signals from cookie deprecation to increasing privacy laws - Dentsu Canada has announced partnership with data collaboration and clean room solution Optable.
Canadian fintech Neo Financial raises $360m to accelerate growth, offer competitive alternative to traditional banks
Canadian fintech Neo Financial (Neo), announced it has raised $360 million Series D fundraising round, consisting of $110 million of equity and $250 million of debt.
The Toronto Public Library Foundation picks VML Canada to assist in fundraising initiatives
With 100 branches across the city and over 1.2 million registered library card holders, the Library provides residents with free access to technology, literacy, education, health, and social resources that are critical to succeed and flourish in the city.
Ogilvy Canada appoints Christopher Andrews as CEO
Andrews joins Ogilvy from BBDO Canada, where he served as President and CEO, bringing a wealth of experience and a proven track record of success in the industry.
UK startup Mission Zero Technologies begins delivery of direct air capture plant in Canada
Mission Zero Technologies (MZT), the startup behind UK’s first commercial direct air capture (DAC) plant, has began the process of deployment with the delivery and installation of its third modular system at partner Deep Sky’s carbon removal innovation and commercialisation centre, Deep Sky Labs, in Innisfail, Alberta, Canada.
Bell Media and Warner Bros. Discovery expand partnership in Canada
The expansion of Bell Media's existing licensing agreement with Warner Bros. Discovery, announced in 2023, ensures Crave subscribers have continued access to a vast library of premium content for the foreseeable future.
Canadian startup Moselle closes $2m to make automated inventory management accessible for brands
Moselle, a Toronto-based AI-powered inventory planner and procurement manager for small- and mid-sized e-Commerce brands, has closed $2.1 million seed round.
Plug and Play Alberta selects 72 startups for its Fall 2024 cohort
Plug and Play Alberta has announced 72 startups for its Fall 2024 industry-specific startup accelerator programs. These programs will run out of the Alberta office and present at the Alberta Summit.
WWF-Canada and MRM tap retail marketing to tackle biodiversity loss and climate change
Created with agency MRM, Save Big borrows the hard-hitting copy and design style of retail to tap into our fear of missing out (FOMO) and rouse the sense of urgency needed to recover wildlife, fight climate change and get our future back on track.
Uwear.ai launches AI-powered virtual fashion camera to democratize access to high-quality clothing visuals
Uwear.ai, a Montreal-based AI company on a mission to build the most efficient virtual fashion camera, announced the launch of its cutting-edge tool that creates stunning clothing visuals from a single flat lay image
Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.
Montreal-based talent management agency Dulcedo acquires AI-powered influencer marketing startup Node App
Dulcedo Group (Dulcedo), a talent management agency headquartered in Montreal, announced the successful acquisition of Node App, an AI-powered influencer marketing platform.
Canadian fintech startup Loop raises $6.4 additional funding to transform cross-border banking
Loop, a Toronto-based fintech startup, has announced an additional raise of $6.4 million in funding. Coupled with $4 million secured in 2022, Loop has raised over $10 million to date on its mission to enable companies to seamlessly manage their financial services and global payments and simplify financial workflows.
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