Tagresults
Newfoundland and Labrador tourism campaign reinforces buying Canadian is more than a trend
For Canadians looking to keep their money in Canada, Newfoundland and Labrador offers authentic experiences rooted in place, full of charming independent businesses, and local, handmade products.
Ontario Power Generation selects ONE23WEST as creative agency of record
The partnership will focus on elevating OPG’s public education, engagement, and brand communications, reinforcing electricity’s role as a driving force in Ontario and Canada’s economies.
Montreal-based TandemLaunch closes fourth fund at $37m to back tech and sustainability startups
TandemLaunch, a Canadian venture creation studio and seed fund, has closed TandemLaunch Ventures Fund IV (TLVIV), at over $37 million.
Cossette appoints Jean Hugo Filion as General Manager of Montreal office
Under Jean Hugo’s leadership, Cossette will continue to drive deeper integration across its disciplines to address the complex challenges of leading brands.
Dairy Queen spreads winter cheer in Canada with ‘blizzard banks’ and sweet ice cream surprise
To remind Canadians that DQ Blizzards are the ultimate frozen treat, even in the snowiest conditions, DQ is installing “Blizzard Banks” across the country.
Future of Sport Lab launches its 2025 incubator program to accelerate sport tech startups
The Future of Sport Lab (FSL), a Canadian collaborative lab for sport innovation, has launched its 2025 sport incubator program to accelerate sport tech startups.
Canadian fitness management platform FLiiP raises $3.2m to empower multi-location commercial gyms
FLiiP, an end-to-end fitness business management software, has raised $3.2 million seed funding, led by Missouri-based venture capital firm Cultivation Capital
NKF Innovation Fund invests in Canadian startup Northernmost to advance next-gen kidney preservation technology
The National Kidney Foundation (NKF) Innovation Fund has invested in Canadian startup Northernmost, to advance its next-generation kidney preservation technology.
Innovate BC and NRC IRAP join forces to support cleantech innovation pilot projects in British Columbia
Innovate BC and the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP), are investing a total of $1.5 million in funding across twelve B.C.-based companies to pilot innovation projects.
Barilla Canada launches limited-edition heart-shaped love pasta for Valentine’s Day
This launch is Barilla Canada's answer to the overwhelmingly positive response to the limited promotion in the U.S. the past two years.
Canadian EV merchandising startup Lyteflo closes $3m seed round to revolutionize sales
Lyteflo, a Canadian electric vehicle (EV) merchandising solution, announced $3 million in seed funding.
Nespresso Canada appoints Citizen Relations as PR agency of record
This strategic partnership combines Citizen's creative firepower with Nespresso's premium legacy, launching a new era of innovative storytelling and brand building in the Canadian market.
IKEA Canada's ad campaign reinforces commitment to affordable, high-quality home furnishings
In keeping with the brand's playful tone and manner, the new advertising creative from Rethink uses tropes from high-end lifestyle brand advertising to celebrate the high quality and accessible design of IKEA products.
Canadian Blood Services picks Cairns Oneil as media agency
Cairns Oneil will be responsible for all media planning and buying, starting with a new brand platform launch campaign in 2025.
'Holiday helpers' campaign transforms ordinary shopping into a festive adventure at Walmart
This holiday season, Walmart Canada and Cossette have launched the 'Holiday Helpers' campaign - a joyful, Elf on the Shelf-inspired initiative that brings to life the magic of the season.
Grey Canada appoints Fernando Hernández as Executive Creative Director
His award-winning portfolio spans work for iconic brands including Apple, Google, Meta, IKEA, Samsung, Virgin Mobile, Kraft Heinz, Frito-Lay, and Coca-Cola.
Alberta Enterprise Corporation invests $15m in Accelerate Fund IV to support tech startups in Canada
Alberta Enterprise Corporation (AEC), has launched a fourth early-stage angel co-investment fund, Accelerate Fund IV, with $15 million anchor investment.
Saatchi & Saatchi Canada appoints Alister Adams as new president
Alister assumes the role following the retirement of Stuart Payne, who steps down after an illustrious 30-year career in marketing and a remarkable 17 year tenure with the agency.
Canadian women aged 35-64 are a priority audience for advertisers this holiday season, report
The survey also found that early shoppers are taking advantage of the multiple discount opportunities this season, stating that they are 76% more likely to spend over $500.
Glen Ventures secures $5m investment mandate to drive commercialization of healthtech innovations in Quebec
Glen Ventures has been awarded a $5 million investment mandate by the Eurêka Investment Fund to advance early-stage health care technology startups in Quebec.
Toyota Canada launches brand platform to deepen connections with Canadians
Using its 60th anniversary in Canada this year as a launchpad, Toyota worked with long-time agency partner, Saatchi & Saatchi, to refresh its brand positioning and introduce a new creative platform.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

