Future of Sport Lab launches its 2025 incubator program to accelerate sport tech startups

The Future of Sport Lab (FSL), a Canadian collaborative lab for sport innovation, has launched its 2025 sport incubator program to accelerate sport tech startups.

Since its debut in 2015, the Future of Sport Lab has become Canada’s premier global destination for sports startups to accelerate their business – delivering agile programming, industry pilot projects, and academic insights. To date, Future of Sport Lab has supported 24 startups that have collectively raised more than $100 million in funding while securing significant partnerships within the sports and entertainment industries. The Future of Sport Lab is supported by an exceptional roster of more than 20 senior industry advisors representing a diverse range of leading sports organizations and stakeholders.

Led by its Founder and Managing Director, Cheri Bradish, the cornerstone of the Future of Sport Lab is its unparalleled access to mentorship from industry leaders, academics, and investors across the Canadian sports ecosystem. Future of Sport Lab also delivers complementary sport business programming in collaboration with the Ted Rogers School of Management.

''We began this sport tech journey 10 years ago, and I am continually amazed by the overwhelming support and encouragement from across the sports landscape. Witnessing the evolution of the Future of Sport Lab and the incredible achievements of our alumni has been a truly rewarding experience. As we embark on an exciting new era for sport - driven by advancements in AI technology transforming fan engagement, broadcast, performance, and analytics - I am filled with anticipation to see the creativity, determination, and groundbreaking ideas that the next wave of innovators will bring to life,'' said Cheri Bradish.

In addition, FSL’s Foundational partner, Relay Ventures, a Canadian venture capital firm and strategic partner has committed to invest in and partner with select companies from each Future of Sport Lab cohort, creating a pathway for entrepreneurs in the dynamic sports technology industry.

"After an amazing first cohort as a partner with the Future of Sport Lab, we're excited to double down and support the 2025 FSL cohort! We continue to be bullish on sports & sports-adjacent businesses and are looking forward to working closely with innovative startups on the frontier of innovation," said Simon Sokol, Vice President of Relay Ventures

Registration for the 2025 cohort is open and sportstech startups and innovators from all areas of the sports and entertainment landscape can apply here until March 3, 2025.

www.futuresportlab.com

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