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The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

The appointment follows a competitive review and covers brand strategy, creative platform development, and integrated campaigns across traditional and digital channels.

The unification under the storied Cundari brand aims to redefine the modern creative agency by blending decades of legacy with forward-thinking, intelligence-driven work.

The acquisition expands Bond’s global reach and strengthens its ability to help brands activate data intelligence across nearly 200 million consumer profiles, powering AI-driven personalisation and loyalty growth strategies.

The congestion-relief brand has launched a nationwide campaign inviting Canadians to take on Mr. Mucus—its mischievous mascot—who will be making unwanted appearances across the country.

The decision follows a competitive request for proposals, where PIGEON was chosen for its expertise in brand strategy, identity, packaging design, and communications, as well as its knowledge of the health and wellness sector and consumer packaged goods.

The findings indicate that free-ad-supported streaming channels (FAST) are becoming a preferred entertainment option, while subscription video-on-demand (SVOD) usage has declined slightly.

The campaign, Wishes Are Medicine, emphasizes that wishes are not just uplifting experiences but can also support children’s health outcomes.

The collaboration gives advertisers new opportunities to activate campaigns through major demand-side platforms and reach audiences in fitness venues.

NMC combines Nielsen’s own datasets with premium third-party sources to provide a cross-channel view of consumer media behavior.

The national project, awarded just three months after the office opened, will focus on evolving the brand's presence for Canadian audiences.

The assignment follows a competitive pitch, with ARK selected from a final shortlist of three agencies.

Drawing on Twain’s connection to the brand as a former crew member and longtime fan, the campaign centres on the idea that no one is ever too dressed up for a visit to McDonald’s.

The new “Betcha the Farm” campaign is a celebration of Canadian farmers, many of whom have been growing potatoes for PepsiCo Canada for decades.

In another nod to its Canadian pride and Canadian heritage, Clearly Canadian tapped Ryan Reynolds’ Maximum Effort to create the spot, which was filmed on location in the heart of Canada, surrounded by natural waterfalls and forest backdrops.

Kaltura, the AI Video Cloud, has partnered with Canadian television network APTN (Aboriginal Peoples Television Network), to power APTN lumi.

To mark Father’s Day, Dove Men+Care invites Canadian Dads and father figures to update their LinkedIn profiles with one of their most meaningful life roles: “Dad.”

This strategic move marks a pivotal milestone in AdCellerant's global growth strategy, as it extends access to its enterprise-level digital marketing solutions, sales enablement tools, and hands-on support to Canadian media companies, agencies, and advertisers.

The creative idea hinges on the fact that all the ways to connect today are mostly just one-way or out-of-sync interactions. To feel connected, people need to talk in real-time.

 AdCellerant, a player in marketing technology solutions, has announced its official expansion into Canada. This marks the company's first step in bringing its award-winning technology and services to new markets.

Titled "Make Every Mile Count," this campaign marks a new milestone in KLM’s brand strategy in Canada, with the aim of increasing its brand awareness in the Alberta province.