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Nielsen, a global player in audience measurement, data and analytics and digitalAudience, an Amsterdam-based Data Collaboration and Cleanroom platform, has announced their cooperation to power open web measurement in key international markets in Northwestern Europe.

As part of the agreement, Sinclair will continue to utilize Nielsen audience measurement services for 197 local television stations and one regional cable channel across 84 local markets.

Those aged 45 and over are more likely than the rest of the population to consume news from more than just one media source, often using a mix of print and online news brands.

Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.

Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.

Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.

After months of focused research, Nielsen has released its first independent Brand Sustainability Report, which ranks how Australian consumers perceive the sustainability efforts of 247 leading brands.

Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.

Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone,  have announced a multi-year renewal agreement for local TV measurement in all markets.

Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.

Nielsen has reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System.

Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys.

The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.

NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.

TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.

The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.

With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.

With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.

Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.