Nielsen and Sinclair Broadcast Group renew deal for local and national audience measurement

Nielsen, a global player in audience measurement, data and analytics, has announced a multi-year renewal agreement with Sinclair Broadcast Group, Inc., a provider of local news, for Nielsen Local and National audience measurement services.

As part of the agreement, Sinclair will continue to utilize Nielsen audience measurement services for 197 local television stations and one regional cable channel across 84 local markets, as well as its national networks, including the Tennis Channel, TBD, Charge! Comet, and national unwired network.

Sinclair will also continue to leverage a range of Nielsen tools to complement the aforementioned Local and National audience measurement and drive their business goals, including Nielsen Ad Intel, Nielsen Scarborough, and Nielsen TV/MRI Fusion.

Understanding audience behavior at the local and national level is essential in order to reach the right people at the right time. Utilizing a comprehensive suite of Nielsen solutions will give Sinclair a complete view of its audiences across its assets to better serve advertisers and make critical programming decisions. Nielsen’s audience-first measurement uses a representative persons-level panels to deliver the most accurate picture of local and national audiences.

Catherine Herkovic, EVP, Managing Director, Audio and Local TV, Nielsen: “We are delighted to continue as Sinclair’s long standing provider of audience measurement and delivering insights that help power its strategic growth initiatives across local and national TV, regional sports and out-of-home services. As the media landscape continues to become more complex and media owners continue to diversify their platforms, Nielsen remains committed to delivering accurate, equitable, and unbiased measurement across all forms of media.”

www.nielsen.com

www.sbgi.net

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